Generate, optimize, and personalize marketing language at scale with Motivation AI.
Convenient Learning Paths

[Section] Latest Releases
Explore all of our latest courses and learning materials.
Section

Brand Voice and Self-service
Learn how we reflect your brand voice in your self-service content and how you can make sure your content sounds like "you."
Self-service
Tutorial
Applicable to All

Understanding and Leveraging Self-service Insights
Learn how to interpret results in Portal, how to practically apply insights, and how to build more insights.
Self-service
Tutorial
Applicable to All

Mastering Self-service Keyphrases
If you're hoping to level up your content generation, this course on mastering keyphrases is for you!
Self-service
Course
Applicable to All

How To Guide: Review and Approve Variants
How to review and approve Variants in Persado Portal
Resource Center

How To Guide: Requesting a Campaign
How to request a campaign in Persado Portal
Resource Center

How To Guide: Review Results and Insights
How to review campaign results and Insights in Persado Portal
Resource Center

Campaign Results
Review your campaign results by KPIs.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Understanding Dynamic Motivation Results
Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.
Dynamic Motivation (Shopping Cart)
Course

Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Launching a Campaign
Learn how to set up your first campaign.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Persado Onboarding: Dynamic Motivation for Shopping Cart Learning Path
Get onboarded to Dynamic Motivation, our personalization solution for the Shopping Cart and more.
4 Courses

Using the Users to Notify Feature
For Managed Services users, learn how the Users to Notify feature can help you ensure that no reviewers slip through the cracks during Variant review.
Managed Services
Tutorial

Persado Onboarding: Generate & Predict with Persado
Set the foundation for successful Predictive Content campaigns in less than 30 minutes!
6 Courses
Predictive Content
Learning Path

[Section] Documentation
Section

Using AI Alternatives and Feedback via Text Selection
For self-service users, learn how to use AI Alternatives and Content Feedback to have even more options when generating content.
Self-service
Tutorial
Applicable to All

Apprentissage des fonctionnalités du Portail pour les utilisateurs français
Découvrez comment utiliser le Portail pour vos campagnes, de la demande de contenus à l'analyse des résultats.
4 Courses
French

[Section] Challenger Series
Challenger Series
Section

Understanding Performance Prediction Scores
Performance Prediction scores are included to help you rank self-service Variants as you review. Learn about some best practices in this short tutorial!
Self-service
Tutorial
Applicable to All

Adjusting Self-service Content
This tactical course walks you through best practices of how to adjust/edit and select your Variants from Portal when you are using our self-service application.
Self-service
Course
Applicable to All

Live Training: Persado Portal: Creating an Easier Platform Experience to Drive Results
Instructor-led Training Session: Introducing the new Persado Portal experience

Using Revisions Appropriately for Predictive Content
Save time by editing Variants directly in Portal.
Managed Services
Tutorial
Predictive Content

Onboarding Welcome: Managed Services
Learn what to expect during your onboarding period when you're working with Predictive Content and/or Full Experiments.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Predictive Content Variant Review Tools
Learn how to use paraphrasing and manual editing while reviewing your Predictive Content Variants.
Managed Services
Tutorial
Predictive Content

Navigating Persado Portal
Gain insight on how to get started using Persado effectively.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Full Experiment Campaign Results
Review the insights gained from Full Experiments, as well as results by KPIs.
Course
Experimental Design (PXD)

Persado Onboarding: Generate & Predict by Yourself
Learn end-to-end processes for using our self-service content generation method.
9 Courses
Self-service
Learning Path

Ontologies Reference Guide
This catalog will give you insight into how Persado tags and categorizes language to build a custom language model for your brand.

Uploading and Viewing Self-service Results
Learn about how to upload results with or without an integration and what data you'll find in Portal.
Self-service
Course
Applicable to All

Understanding Brand Alignment Scores
Learn how Brand Alignment scores can help guide your decision-making process when you’re selecting which Variants to deploy to your audience.
Self-service
Tutorial
Applicable to All

Introduction to Experiments
Gain insight on how Experiments work and how they're different from other campaigns.
Managed Services
Course
Experimental Design (PXD)

Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
Managed Services
Course
Predictive Content

[Section] Dynamic Motivation for Shopping Cart
Section

[Section] Self-service
Section

Reviewing and Approving Dynamic Motivation Variants
Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.
Dynamic Motivation (Shopping Cart)
Course

Introduction to Dynamic Motivation
Learn what Dynamic Motivation is and how it motivates your customers to act.
Dynamic Motivation (Shopping Cart)
Course

Launch a Full Experiment
Learn how to set up your first Full Experiment.
Course
Experimental Design (PXD)

[Section] Predictive Content
Section

Predictive Content Campaign Results
Review your Predictive Content campaign results by KPIs.
Course
Predictive Content

Onboarding Welcome: Self-service
Learn what you can expect in the first 30 days of your self-service journey, including key milestones and actions needed from both you and Persado.
Self-service
Course
Applicable to All

Launch a Predictive Content Campaign
Learn how to set up your first Predictive Content campaign.
Course
Predictive Content

[Section] Full Experiments
Section

Predictive Content Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Course
Predictive Content

Introduction to Self-service
Get acquainted with Persado's new self-service content generation capability.
Self-service
Course
Applicable to All

Generating and Improving Self-service Content
Learn about both content generation methods for our self-service application: generate and improve.
Self-service
Course
Applicable to All

Persado Onboarding: Generate & Experiment with Persado
Set the foundation for successful Predictive Content campaigns in less than 30 minutes!
7 Courses
Experimental Design (PXD)
Learning Path

Persado Managed Services Basics: Learning Path
Get to know key Persado concepts and methodologies you'll encounter when using Predictive Content and Experiments.
6 Courses
Managed Services
Learning Path

Introduction to Variants
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Full Experiment Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Course
Experimental Design (PXD)

[Section] Courses
Section

[Section] Other Learning Paths
Section

[Section] Instructor-led Training
Live Training Webinars
Section

[Section] New Portal Documentation
New Portal Documentation
Section

[Section] Onboarding Paths
Section

Wheel of Emotions
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
Course
Applicable to All Products

[Section] Managed Services
Section

Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
Managed Services
Course
Experimental Design (PXD)

Finalizing and Approving Self-service Content
Once you've generated content, learn how to revise, review, and approve it.
Self-service
Course
Applicable to All

Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.

Consultation du reporting
Une fois que vous avez déployé le contenu auprès de votre audience, nous ferons remonter les résultats dans le portail, soit manuellement, soit via une intégration.
Managed Services
French

Naviguer sur le portail Persado
Bienvenue sur le portail Persado - votre plateforme tout-en-un pour la demande, l'approbation, le lancement et la révision de contenu.
Managed Services
French

Demande de contenu à Persado
Tout commence par la soumission d'une demande de campagne.
Managed Services
French

Vérification et approbation des variantes
Une étape essentielle pour effectuer un lancement de campagne efficace consiste à revoir et approuver les variantes linguistiques générées par Persado.
Managed Services
French

Optional: Provide Self-service Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Onboarding Welcome: Managed Services
Learn what to expect during your onboarding period when you're working with Predictive Content and/or Full Experiments.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
Managed Services
Course
Experimental Design (PXD)

Full Experiment Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Course
Experimental Design (PXD)

Full Experiment Campaign Results
Review the insights gained from Full Experiments, as well as results by KPIs.
Course
Experimental Design (PXD)

Launch a Full Experiment
Learn how to set up your first Full Experiment.
Course
Experimental Design (PXD)

Introduction to Experiments
Gain insight on how Experiments work and how they're different from other campaigns.
Managed Services
Course
Experimental Design (PXD)

Navigating Persado Portal
Gain insight on how to get started using Persado effectively.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Wheel of Emotions
Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.
Course
Applicable to All Products

Introduction to Experiments
Gain insight on how Experiments work and how they're different from other campaigns.
Managed Services
Course
Experimental Design (PXD)

Introduction to Variants
Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.

Introduction to Experimental Design
Learn what Experimental Design is and how it can help you lift campaign results.
Managed Services
Course
Experimental Design (PXD)

Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
Managed Services
Course
Predictive Content

Consultation du reporting
Une fois que vous avez déployé le contenu auprès de votre audience, nous ferons remonter les résultats dans le portail, soit manuellement, soit via une intégration.
Managed Services
French

Naviguer sur le portail Persado
Bienvenue sur le portail Persado - votre plateforme tout-en-un pour la demande, l'approbation, le lancement et la révision de contenu.
Managed Services
French

Demande de contenu à Persado
Tout commence par la soumission d'une demande de campagne.
Managed Services
French

Vérification et approbation des variantes
Une étape essentielle pour effectuer un lancement de campagne efficace consiste à revoir et approuver les variantes linguistiques générées par Persado.
Managed Services
French

Navigating Persado Portal
Gain insight on how to get started using Persado effectively.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Predictive Content Campaign Results
Review your Predictive Content campaign results by KPIs.
Course
Predictive Content

Predictive Content Variant Feedback and Collaboration
Learn how to provide feedback and collaborate with the team on Variants.
Course
Predictive Content

Launch a Predictive Content Campaign
Learn how to set up your first Predictive Content campaign.
Course
Predictive Content

Onboarding Welcome: Managed Services
Learn what to expect during your onboarding period when you're working with Predictive Content and/or Full Experiments.
Managed Services
Course
Predictive Content
Experimental Design (PXD)

Introduction to Predictive Content
Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.
Managed Services
Course
Predictive Content

Onboarding Welcome: Self-service
Learn what you can expect in the first 30 days of your self-service journey, including key milestones and actions needed from both you and Persado.
Self-service
Course
Applicable to All

Uploading and Viewing Self-service Results
Learn about how to upload results with or without an integration and what data you'll find in Portal.
Self-service
Course
Applicable to All

Mastering Self-service Keyphrases
If you're hoping to level up your content generation, this course on mastering keyphrases is for you!
Self-service
Course
Applicable to All

Adjusting Self-service Content
This tactical course walks you through best practices of how to adjust/edit and select your Variants from Portal when you are using our self-service application.
Self-service
Course
Applicable to All

Introduction to Self-service
Get acquainted with Persado's new self-service content generation capability.
Self-service
Course
Applicable to All

Finalizing and Approving Self-service Content
Once you've generated content, learn how to revise, review, and approve it.
Self-service
Course
Applicable to All

Optional: Provide Self-service Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Generating and Improving Self-service Content
Learn about both content generation methods for our self-service application: generate and improve.
Self-service
Course
Applicable to All

Brand Voice and Self-service
Learn how we reflect your brand voice in your self-service content and how you can make sure your content sounds like "you."
Self-service
Tutorial
Applicable to All

Understanding Dynamic Motivation Results
Get a glimpse of how Dynamic Motivation results appear in Portal and learn more about how to understand them.
Dynamic Motivation (Shopping Cart)
Course

Introduction to Dynamic Motivation
Learn what Dynamic Motivation is and how it motivates your customers to act.
Dynamic Motivation (Shopping Cart)
Course

Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Reviewing and Approving Dynamic Motivation Variants
Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.
Dynamic Motivation (Shopping Cart)
Course

Persado Basics: Final Exam
Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.

Consultation du reporting
Une fois que vous avez déployé le contenu auprès de votre audience, nous ferons remonter les résultats dans le portail, soit manuellement, soit via une intégration.
Managed Services
French

Naviguer sur le portail Persado
Bienvenue sur le portail Persado - votre plateforme tout-en-un pour la demande, l'approbation, le lancement et la révision de contenu.
Managed Services
French

Demande de contenu à Persado
Tout commence par la soumission d'une demande de campagne.
Managed Services
French

Vérification et approbation des variantes
Une étape essentielle pour effectuer un lancement de campagne efficace consiste à revoir et approuver les variantes linguistiques générées par Persado.
Managed Services
French

Optional: Provide Self-service Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Optional: Provide Dynamic Motivation Learning Path Feedback!
We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!