Learning Paths

Reset

[Section] Onboarding Paths

Persado Onboarding: Optimize Studio

Learn end-to-end processes for using our self-service content generation method.

Optimize Studio Learning Path

Persado Onboarding: Generate & Predict with Persado

Set the foundation for successful Predictive Content campaigns in less than 30 minutes!

Predictive Content Learning Path

Persado Onboarding: Generate & Experiment with Persado

Set the foundation for successful Predictive Content campaigns in less than 30 minutes!

Experimental Design (PXD) Learning Path

Persado Onboarding: Dynamic Motivation for Shopping Cart Learning Path

Get onboarded to Dynamic Motivation, our personalization solution for the Shopping Cart and more.

[Section] Other Learning Paths

Persado Optimize Enterprise Basics: Learning Path

Get to know key Persado concepts and methodologies you'll encounter when using Predictive Content and Experiments.

Optimize Enterprise Learning Path

Apprentissage des fonctionnalités du Portail pour les utilisateurs français

Découvrez comment utiliser le Portail pour vos campagnes, de la demande de contenus à l'analyse des résultats.

How To Guide: Review and Approve Variants

How to review and approve Variants in Persado Portal

Resource Center

How To Guide: Requesting a Campaign

How to request a campaign in Persado Portal

Resource Center

How To Guide: Review Results and Insights

How to review campaign results and Insights in Persado Portal

Resource Center

Campaign Results

Review your campaign results by KPIs.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Understanding Automate Web Results

Get a glimpse of how Automate Web results appear in Portal and learn more about how to understand them.

Automate Web (Shopping Cart) Course

Launching a Campaign

Learn how to set up your first campaign.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Variant Feedback and Collaboration

Learn how to provide feedback and collaborate with the team on Variants.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Brand Voice and Optimize Studio

Learn how we reflect your brand voice in your self-service content and how you can make sure your content sounds like "you."

Optimize Studio Tutorial Applicable to All

[Section] Documentation

[Section] Latest Releases

Explore all of our latest courses and learning materials.

[Section] Challenger Series

Challenger Series

Live Training: Persado Portal: Creating an Easier Platform Experience to Drive Results

Instructor-led Training Session: Introducing the new Persado Portal experience

Using Revisions Appropriately for Predictive Content

Save time by editing Variants directly in Portal.

Optimize Enterprise Tutorial Predictive Content

Predictive Content Variant Review Tools

Learn how to use paraphrasing and manual editing while reviewing your Predictive Content Variants.

Optimize Enterprise Tutorial Predictive Content

Navigating Persado Portal

Gain insight on how to get started using Persado effectively.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Full Experiment Campaign Results

Review the insights gained from Full Experiments, as well as results by KPIs.

Course Experimental Design (PXD)

Ontologies Reference Guide

This catalog will give you insight into how Persado tags and categorizes language to build a custom language model for your brand.

Mastering Optimize Studio Keyphrases

If you're hoping to level up your content generation, this course on mastering keyphrases is for you!

Optimize Studio Course Applicable to All

Using the Users to Notify Feature

For Managed Services users, learn how the Users to Notify feature can help you ensure that no reviewers slip through the cracks during Variant review.

Optimize Enterprise Tutorial

Introduction to Automate Web

Learn what Automate Web is and how it motivates your customers to act.

Automate Web (Shopping Cart) Course

Uploading and Viewing Optimize Studio Results

Learn about how to upload results with or without an integration and what data you'll find in Portal.

Optimize Studio Course Applicable to All

Onboarding Welcome: Optimize Enterprise

Learn what to expect during your onboarding period when you're working with Predictive Content and/or Full Experiments.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Adjusting Optimize Studio Content

This tactical course walks you through best practices of how to adjust/edit and select your Variants from Portal when you are using Optimize Studio.

Optimize Studio Course Applicable to All

Introduction to Experiments

Gain insight on how Experiments work and how they're different from other campaigns.

Optimize Enterprise Course Experimental Design (PXD)

Introduction to Predictive Content

Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.

Optimize Enterprise Course Predictive Content

Understanding Brand Alignment Scores

Learn how Brand Alignment scores can help guide your decision-making process when you’re selecting which Variants to deploy to your audience.

Optimize Studio Tutorial Applicable to All

[Section] Automate Web for Shopping Cart

[Section] Optimize Studio

Reviewing and Approving Automate Web Variants

Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.

Automate Web (Shopping Cart) Course

Launch a Full Experiment

Learn how to set up your first Full Experiment.

Course Experimental Design (PXD)

[Section] Predictive Content

Predictive Content Campaign Results

Review your Predictive Content campaign results by KPIs.

Course Predictive Content

Onboarding Welcome: Optimize Studio

Learn what you can expect in the first 30 days of your self-service journey, including key milestones and actions needed from both you and Persado.

Optimize Studio Course Applicable to All

Launch a Predictive Content Campaign

Learn how to set up your first Predictive Content campaign.

Course Predictive Content

[Section] Full Experiments

Predictive Content Variant Feedback and Collaboration

Learn how to provide feedback and collaborate with the team on Variants.

Course Predictive Content

Introduction to Optimize Studio

Get acquainted with Persado's new self-service content generation capability.

Optimize Studio Course Applicable to All

Using AI Alternatives and Feedback via Text Selection

For Studio users, learn how to use AI Alternatives and Content Feedback to have even more options when generating content.

Optimize Studio Tutorial Applicable to All

Understanding Performance Prediction Scores

Performance Prediction scores are included to help you rank self-service Variants as you review. Learn about some best practices in this short tutorial!

Optimize Studio Tutorial Applicable to All

Understanding and Leveraging Optimize Studio Insights

Learn how to interpret results in Portal, how to practically apply insights, and how to build more insights.

Optimize Studio Tutorial Applicable to All

Generating and Improving Optimize Studio Content

Learn about both content generation methods for our self-service application: generate and improve.

Optimize Studio Course Applicable to All

Introduction to Variants

Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Full Experiment Variant Feedback and Collaboration

Learn how to provide feedback and collaborate with the team on Variants.

Course Experimental Design (PXD)

[Section] Courses

[Section] Instructor-led Training

Live Training Webinars

[Section] New Portal Documentation

New Portal Documentation

Wheel of Emotions

Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.

Course Applicable to All Products

[Section] Optimize Enterprise

Introduction to Experimental Design

Learn what Experimental Design is and how it can help you lift campaign results.

Optimize Enterprise Course Experimental Design (PXD)

Finalizing and Approving Optimize Studio Content

Once you've generated content, learn how to revise, review, and approve it.

Optimize Studio Course Applicable to All

Optional: Provide Self-service Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Consultation du reporting

Une fois que vous avez déployé le contenu auprès de votre audience, nous ferons remonter les résultats dans le portail, soit manuellement, soit via une intégration.

Optimize Enterprise French

Naviguer sur le portail Persado

Bienvenue sur le portail Persado - votre plateforme tout-en-un pour la demande, l'approbation, le lancement et la révision de contenu.

Optimize Enterprise French

Demande de contenu à Persado

Tout commence par la soumission d'une demande de campagne.

Optimize Enterprise French

Vérification et approbation des variantes

Une étape essentielle pour effectuer un lancement de campagne efficace consiste à revoir et approuver les variantes linguistiques générées par Persado.

Optimize Enterprise French

Optional: Provide Dynamic Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Persado Basics: Final Exam

Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.

Onboarding Welcome: Optimize Studio

Learn what you can expect in the first 30 days of your self-service journey, including key milestones and actions needed from both you and Persado.

Optimize Studio Course Applicable to All

Uploading and Viewing Optimize Studio Results

Learn about how to upload results with or without an integration and what data you'll find in Portal.

Optimize Studio Course Applicable to All

Mastering Optimize Studio Keyphrases

If you're hoping to level up your content generation, this course on mastering keyphrases is for you!

Optimize Studio Course Applicable to All

Adjusting Optimize Studio Content

This tactical course walks you through best practices of how to adjust/edit and select your Variants from Portal when you are using Optimize Studio.

Optimize Studio Course Applicable to All

Introduction to Optimize Studio

Get acquainted with Persado's new self-service content generation capability.

Optimize Studio Course Applicable to All

Finalizing and Approving Optimize Studio Content

Once you've generated content, learn how to revise, review, and approve it.

Optimize Studio Course Applicable to All

Optional: Provide Self-service Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Generating and Improving Optimize Studio Content

Learn about both content generation methods for our self-service application: generate and improve.

Optimize Studio Course Applicable to All

Brand Voice and Optimize Studio

Learn how we reflect your brand voice in your self-service content and how you can make sure your content sounds like "you."

Optimize Studio Tutorial Applicable to All

Consultation du reporting

Une fois que vous avez déployé le contenu auprès de votre audience, nous ferons remonter les résultats dans le portail, soit manuellement, soit via une intégration.

Optimize Enterprise French

Naviguer sur le portail Persado

Bienvenue sur le portail Persado - votre plateforme tout-en-un pour la demande, l'approbation, le lancement et la révision de contenu.

Optimize Enterprise French

Demande de contenu à Persado

Tout commence par la soumission d'une demande de campagne.

Optimize Enterprise French

Vérification et approbation des variantes

Une étape essentielle pour effectuer un lancement de campagne efficace consiste à revoir et approuver les variantes linguistiques générées par Persado.

Optimize Enterprise French

Navigating Persado Portal

Gain insight on how to get started using Persado effectively.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Predictive Content Campaign Results

Review your Predictive Content campaign results by KPIs.

Course Predictive Content

Predictive Content Variant Feedback and Collaboration

Learn how to provide feedback and collaborate with the team on Variants.

Course Predictive Content

Launch a Predictive Content Campaign

Learn how to set up your first Predictive Content campaign.

Course Predictive Content

Onboarding Welcome: Optimize Enterprise

Learn what to expect during your onboarding period when you're working with Predictive Content and/or Full Experiments.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Introduction to Predictive Content

Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.

Optimize Enterprise Course Predictive Content

Understanding Automate Web Results

Get a glimpse of how Automate Web results appear in Portal and learn more about how to understand them.

Automate Web (Shopping Cart) Course

Introduction to Automate Web

Learn what Automate Web is and how it motivates your customers to act.

Automate Web (Shopping Cart) Course

Optional: Provide Dynamic Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Reviewing and Approving Automate Web Variants

Once the Persado team generates Variants on your shopping cart, your team will always review and approve the content before it's deployed.

Automate Web (Shopping Cart) Course

Onboarding Welcome: Optimize Enterprise

Learn what to expect during your onboarding period when you're working with Predictive Content and/or Full Experiments.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Introduction to Experimental Design

Learn what Experimental Design is and how it can help you lift campaign results.

Optimize Enterprise Course Experimental Design (PXD)

Full Experiment Variant Feedback and Collaboration

Learn how to provide feedback and collaborate with the team on Variants.

Course Experimental Design (PXD)

Full Experiment Campaign Results

Review the insights gained from Full Experiments, as well as results by KPIs.

Course Experimental Design (PXD)

Launch a Full Experiment

Learn how to set up your first Full Experiment.

Course Experimental Design (PXD)

Introduction to Experiments

Gain insight on how Experiments work and how they're different from other campaigns.

Optimize Enterprise Course Experimental Design (PXD)

Navigating Persado Portal

Gain insight on how to get started using Persado effectively.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Wheel of Emotions

Learn how the Wheel of Emotions was created, how we use it to optimize your marketing language, and how we define each of its 15 emotions.

Course Applicable to All Products

Introduction to Experiments

Gain insight on how Experiments work and how they're different from other campaigns.

Optimize Enterprise Course Experimental Design (PXD)

Introduction to Variants

Gain a thorough understanding of how we create and identify winning Variants - and why we create them in the first place.

Optimize Enterprise Course Predictive Content Experimental Design (PXD)

Persado Basics: Final Exam

Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.

Introduction to Experimental Design

Learn what Experimental Design is and how it can help you lift campaign results.

Optimize Enterprise Course Experimental Design (PXD)

Introduction to Predictive Content

Learn all about the basics of Predictive Content, including how and when to use it in your campaigns and answers to common FAQs.

Optimize Enterprise Course Predictive Content

Optional: Provide Self-service Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Consultation du reporting

Une fois que vous avez déployé le contenu auprès de votre audience, nous ferons remonter les résultats dans le portail, soit manuellement, soit via une intégration.

Optimize Enterprise French

Naviguer sur le portail Persado

Bienvenue sur le portail Persado - votre plateforme tout-en-un pour la demande, l'approbation, le lancement et la révision de contenu.

Optimize Enterprise French

Demande de contenu à Persado

Tout commence par la soumission d'une demande de campagne.

Optimize Enterprise French

Vérification et approbation des variantes

Une étape essentielle pour effectuer un lancement de campagne efficace consiste à revoir et approuver les variantes linguistiques générées par Persado.

Optimize Enterprise French

Optional: Provide Dynamic Motivation Learning Path Feedback!

We'd love your thoughts on how we can improve this content in the future. This short survey will only take a few minutes to complete!

Persado Basics: Final Exam

Now that you've learned about core Persado concepts, take this 10-question exam to validate your knowledge.