Case Studies
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Gen Z Is Fueling the Men’s Fragrance Hype on TikTok
Blog Posts, Case Studies, Ecommerce Strategy, Ecommerce Trends, Social Commerce, TikTok Shop
Gen Z and TikTok are redefining men’s fragrances as tools of identity and social expression. From “smellmaxxing” to viral trends, scent is no longer optional, but cultural currency shaping how young men present themselves and engage online.
Competitive Analysis of Share of Voice (SOV) in the Headphones & Earphones Market
Amazon Ads, Amazon Marketplace, Case Studies, Expert Insights, Share of Voice, Success Stories
The global headphones and earphones market is growing rapidly. Brands now race to innovate, strengthen digital presence, and secure a larger Share of Voice, a key determinant in shaping perception, preference, and ultimately, purchase decisions. Bowers & Wilkins stands as an excellent example, positioning itself in the premium segment and gaining 1,891 mentions in just 30 days.
Case Study: Bowers & Wilkins (B&W)
Amazon Marketplace, Blog Posts, Bol Marketplace, Case Studies, Marketplace, Success Stories
Discover how Bowers & Wilkins scaled performance in the premium headphone category on Amazon. With a full funnel strategy using AMC, DSP, and Sponsored Ads, the brand increased visibility, brand demand, and market share while driving strong year on year revenue growth.
Case Study: Signify – Light Gallery
Amazon Ads, Amazon Marketplace, Blog Posts, Bol Marketplace, Case Studies, News
Signify transformed its marketplace approach into a scalable growth engine. This case shows how strategy, smart bundling, dynamic pricing, and strong tooling led to 5x revenue growth while keeping full control over brand, margins, and operations.
Share of Voice vs Share of Market: How Brands Grow in the Digital Era
Advertising, Amazon Ads, Case Studies, Marketplace, Share of Voice, Success Stories
In the digital era, visibility drives growth. Share of Voice (SOV) shows how present your brand is across channels, while Share of Market (SOM) reflects actual sales share. When SOV is greater than SOM, growth often follows. By tracking SOV, branded search, and channel synergy, brands can build awareness, strengthen intent, and increase market share.
How Cloudpillo Built a Global DTC Brand from Sleep Innovation
Blog Posts, Case Studies, Success Stories
Cloudpillo started with one mission: better sleep. What began as a Dutch startup is now a global DTC success. Their focus on solving real problems, listening to customers, and scaling with care turned a single pillow into an international sleep solution.
Inside Unilever and Dr. Squatch’s $1.5 Billion Deal Strategy
Blog Posts, Case Studies, News, Success Stories
Unilever's $1.5B acquisition of Dr. Squatch marks a major moment for D2C brands. From handmade soap to global shelves, Dr. Squatch shows how storytelling, community, and quality can turn a small brand into a billion-dollar success.
Case Study: Body & Fit
Blog Posts, Case Studies, Success Stories
Learn how Body & Fit, in collaboration with 10XCREW, transformed its marketplace strategy to achieve a 2.1x revenue growth on Bol.com. By optimizing logistics, refining content for better visibility, implementing data-driven advertising, and leveraging exclusive product bundles, they secured a dominant 71% share of search in the protein category, boosting both conversions and brand presence.
Case Study: Prenatal
Blog Posts, Case Studies, Success Stories
Learn how Prénatal, the leading baby and maternity retailer in the Netherlands, partnered with 10XCREW to expand beyond its physical stores and webshop by launching on bol.. Through a structured marketplace strategy, Prénatal achieved 2.2X revenue growth, secured top 3 rankings in key categories, and optimized inventory management, solidifying its position in the online marketplace.
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