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Latest News

March 2026

Zefr is the First Third-Party Partner to receive MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube

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March 2026

New Research Study: AI Slop or Not? OM Media Trials x Zefr

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January 2026

Bringing More Transparency and Confidence to Advertisers on Google Video Partners

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December 2025

Zefr Awarded New U.S. Patent for AI-Powered Content Classification Process

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December 2025

The Case for Doubt: What AI Can Learn from Humans | AdvertisingWeek Dec 2025

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