Latest News
Zefr Technology Decodes
the Feed So You Don’t Have To
AI Technology Built for Social Platforms
Zefr’s Patented AI was architected for complex walled gardens, scoring over 5 billion content types per day for brand suitability.
End-to-End Content Transparency
We align with industry standards for pre-bid targeting, optimization, and post-campaign verification, with custom brand exclusions available.
Proven Effectiveness
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.
Latest
Zefr is the First Third-Party Partner to receive MRC Accreditation for Content-Level Brand Safety and Suitability Reporting on YouTube
New Research Study: AI Slop or Not? OM Media Trials x Zefr
Navigating the Risks and Opportunities of Ad Adjacency to AI-Generated Content
Zefr Awarded New U.S. Patent for AI-Powered Content Classification Process
The Case for Doubt: What AI Can Learn from Humans | AdvertisingWeek 2025
Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video | Digiday 2025
Zefr Appoints Andreia Todd as VP of Global Brand Marketing
The Current | AWNY 2025: Everyone wants to use AI — some are still scrutinizing it
Humans make better content cops than AI, but cost 40x more | TheRegister August 2025
Brand suitability best practices for a fast-changing social landscape | WARC August 2025
Jon Morra on Using AI to Power Brand Safety in Social Media Advertising | MartechEdge July 2025
Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans | Digiday June 2025
Zefr’s Richard Raddon is cleaning up social media for brands | AdAge May 2025
Activate Zefr’s Solutions on Your Terms
Worldwide Offices
The Americas
- Los Angeles
- Chicago
- New York City
- Toronto
- Brazil
Europe
- London
Asia
- Singapore
- Japan