Discover the top advertisers in Canada in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 

Discover the top advertisers in India in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 

YouGov's innovative passive data collection redefines FMCG research by automatically capturing actual purchase data for more accurate consumer insights. 

In this webinar, we will explore how YouGov Choices, a conjoint-based solution, helps you test and simulate key commercial decisions before going to market. 

Standing at the beginning of 2026, the view looks daunting for shoppers and industry players as last year left a hard inheritance: 

BrandIndex data reveals how Myntra’s January 2026 campaigns lifted Ad Awareness to 43.2, boosting Attention and Index scores across the month. 

Each quarter, we spotlight 2 brands that delivered exceptional performance. Brands must grow their number of buyers both vs. the previous quarter AND vs. the same quarter last year. 

Join our webinar on Wednesday, March 11 at 10AM ICT/ 11AM SGT, where YouGov experts will explore the brands who are winning over fashion-obsessed consumers. Register now. 

YouGov Surveys across 17 international markets examines who travels for sport, their motivations, and the barriers they face 

YouGov Surveys across 17 international markets examines who travels for sport, their motivations, and the barriers they face 

YouGov Surveys data explores attitudes to LLM content, including AI disclosures in journalism. 

Join our webinar on Wednesday, March 11 at 10AM GMT/ 11AM CET, where YouGov experts explore the brands who are winning over fashion-obsessed consumers. 

Revealing the true weight of mental load: This report offers exclusive insights into key questions shaping the future of wellbeing at work. 

FairPrice tops Singapore’s retail sector in YouGov’s 2026 Best Brand Rankings, with leading Consideration and strong brand health scores in 2025. 

YouGov's latest report on Sport tourism: Measuring fan appetite uncovers who sport tourists are, what drives them to travel, and what barriers stand in their way. 

A deep dive into 2025 macroeconomic shifts, evolving FMCG behaviors, and widening generational gaps economic shifts, evolving FMCG. 

Gain actionable insights into shopper conversion leakage and turn real data into smarter category management. 

YouGov delivered a bespoke global market sizing model that quantified netball participation worldwide, providing credible figures to support World Netball’s Olympic bid.
YouGov Trend Reality reveals how consumer behaviours are changing – and what really lies behind these shifts. 

Health, environmental impact, and growing sense of responsibility are shaping purchase choices – and pushing brands to rethink what really matters at the shelf. 
