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Father's Day Gift Guide 2026: Practical Gifts Dad Will Actually Use
My dad's used this one line with me and my brother our whole life: "Your generation will never know the struggle." He's right. If you grew up anything like me, you have a dad who quietly sacrificed everything so you could have the soft, comfortable life he never got for himself. His sacrifice meant...
Road Trip Ready: The Ultimate Biker Wardrobe by XYXX
There is something so wildly freeing about a road trip. The kind where the highway stretches endlessly ahead, the city fades, and the horizon opens up. Road trips on a bike are like a conversation between you, the machine, and the open road.
The Wardrobe Minimalism Guide for Indian Men: Start From the Inside Out
Getting dressed should never feel like solving a riddle. Yet many of us stare at crowded wardrobes each morning, somehow convinced we have nothing to wear. This is where a minimal wardrobe comes in, and it can actually change your closet scenario. You will have fewer clothes, feel more confident,...
The Korean Layering Formula Indian Men Should Steal
Korean male fashion is having a big moment right now. You see it everywhere: on Pinterest, Instagram, Korean dramas, and beyond. It does not involve anything flashy or heavy, yet the entire outfit manages to look so cinematic. That's exactly where the magic of Korean outfits for men rests. They...
The Reason Your T-Shirts Shrink - and the Simple Fix That Prevents It
We all have that one T-shirt that fits perfectly the day we buy it. The sleeves hit just right, and the length sits where it's supposed to. You washed it, tossed it in the dryer, and pulled it out two sizes smaller. This is one of the most hated wardrobe...
IMAGES BUSINESS OF FASHION
XYXX’s ‘History in Briefs’ campaign puts a satirical spin on legends and innerwear Men’s lifestyle brand XYXX has unveiled a digital-first content series, History in Briefs, blending satire, pop culture, and product storytelling to launch its new Tactel innerwear line.
Anti-Odour Underwear Decoded: Does It Actually Work?
Reading the words ‘Anti-odour underwear’ should raise questions in your mind. After all, being a skeptic is healthy; it keeps scammers away, and far too many brands have made tall claims with products that just don’t deliver, losing your trust in the process.
2026 Summer Basics Every Man Should Own
When summer is in, survival is your only goal. And the outfit you wear? It needs to be well-equipped to handle everything the day throws at you. Most of us make the same mistake of choosing our favourite denims that go with all tees. But, be warned – they will have you sweating...
XYXX vs Jockey Underwear: What Most Men End Up Preferring?
You probably own somewhere between 10 to 14 pairs of underwear right now. And if you're like most Indian men, every single one of those pairs is from the same brand, Jockey, which you've been buying since your early twenties. Maybe earlier. Maybe since your dad handed you a pack and said, "This is what you wear.