rednote (@xiaohongshu) / X

rednote

405 posts

rednote

@xiaohongshu

inspire lives

Joined January 2019

rednote
@xiaohongshu
Jan 21, 2025
Dear Li Hua, we brought back letters that were 20 years in the making! The “global village” we dreamed of as children has suddenly come to life before our eyes. Thank you to every friend who wrote back to Li Hua’s letter. We have always been connected ❤ #REDnote #globalvillage
197K
rednote
@xiaohongshu
Jul 8, 2022
"The apartment may be rented, but life isn't"—young Chinese renters are keen to create beautiful homes despite not owning their places. This has led to a #DIY #interiordesign trend, with 469M views for the topic “Rented apartment #renovation” on #Xiaohongshu. Find out more below!
Apartment makeovers give young Chinese a new lease of life
From xiaohongshu.com
rednote
@xiaohongshu
Jun 29, 2023
We are honored to welcome our distinguished guests from New Zealand. At today’s launch event held in Shanghai, Xiaohongshu's partnership with @PureNewZealand was officially announced. We are excited to invite more users to experience the charm of NZ on #Xiaohongshu in the future!
1.2M
rednote
@xiaohongshu
Jun 23, 2022
Young Chinese consumers have “upgraded” cycling into a serious hobby, which they are in turn willing to splurge on. On #Xiaohongshu, the topic “cycling” has close to 22M views while searches related to #cycling in Q1 2022 have increased over 230% YoY. Read on to find out more!
Cycling picks up speed as a serious hobby on Xiaohongshu
From xiaohongshu.com
rednote
@xiaohongshu
Jul 15, 2022
#Ultimate frisbee has taken off in China, fueled by #Xiaohongshu which has created awareness around the accessibility and attractiveness of the #sport. In 2021, posts on #frisbee increased 6 times YoY and in Q1 2022, searches for frisbee rose 17 times YoY. Find out more below!
With soaring interest, frisbee reaches new heights in China
From xiaohongshu.com
rednote
@xiaohongshu
Aug 19, 2022
Young Chinese #consumers are increasingly excited about #handmade #art and #craft, which has sparked the growth of the industry. At the center of it all is #Xiaohongshu, which serves as a bridge to connect #artisans and consumers, empowering artisans to make a living online.
Artisans In China Are Crafting a Living on Xiaohongshu
From xiaohongshu.com
rednote
@xiaohongshu
Nov 16, 2022
This autumn, the very first lip mud #product from Colorkey 珂拉琪 launched to great success, with #sales exceeding 1M in 3 days, proving the success of the brand's product co-creation #collaboration with #Xiaohongshu, and highlighting our value to #businesses beyond #marketing.
To co-create with consumers, Colorkey 珂拉琪 turned to Xiaohongshu
From xiaohongshu.com
rednote
@xiaohongshu
Nov 25, 2022
This year, #Xiaohongshu launched our "Emerging #Brands Support Program" to help #SMEs find new growth opportunities in the Chinese market. Find out how a ginseng food startup, an established mom-and-baby brand and a French dessert brand achieved breakthroughs with this program.
Xiaohongshu gives SMEs a boost with Emerging Brands Support Program
From xiaohongshu.com
rednote
@xiaohongshu
Dec 30, 2022
With #NewYear around the corner, #Xiaohongshu is sharing our annual #lifestyle trends report for 2023. #Trends from building local communities 🏠 to tasting local flavors 🍜 to going for tea 🍵 are expected to be popular among young Chinese #consumers and impact #society.
The top lifestyle trends of 2023 making an impact on young Chinese
From xiaohongshu.com
623K
rednote
@xiaohongshu
Jul 29, 2022
Coffee has become mainstream in China and Yongpu Coffee, which propelled #coffee into a household staple by making it "convenient and enjoyable", has played a key role in this shift. Find out how the brand connected with consumers on #Xiaohongshu to influence its product journey.
The brand making coffee a part of life by leveraging Xiaohongshu
From xiaohongshu.com
rednote
@xiaohongshu
Jun 16, 2022
When tapping on #Xiaohongshu for product #marketing, #sports shoe brand fajo saw the benefit of enabling seamless transactions in the platform where users learn about the product. In the first 20 days of operating their store, fajo completed 1.3M transactions. Read on for more!
The sports lifestyle brand running ahead of the curve on Xiaohongshu
From xiaohongshu.com
rednote
@xiaohongshu
May 10, 2022
Is #glamping in China a money-making #industry? What are some opportunities for brands to tap on? As glamping explodes in popularity, here’s a look at the #trending topic through the lens of #Xiaohongshu, from the size of the market to emerging trends and brands.
Glamping industry insights through the lens of Xiaohongshu
From xiaohongshu.com
rednote
@xiaohongshu
Jul 20, 2022
New-style tea, convenience store cocktails, plant-based milk #coffee and DIY #drinks -- these trends on #Xiaohongshu are stirring up the #beverage industry in China. In this report, find out what drinks get young Chinese consumers excited and how brands can leverage these trends.
Brands drink in the dazzling array of beverage trends on Xiaohongshu
From xiaohongshu.com
rednote
@xiaohongshu
Oct 27, 2022
As the children of fruit #farmers move from the countryside to cities for work, they are using their Internet savviness to help their families sell seasonal #fruits on #Xiaohongshu, therefore being dubbed "#urban 2nd gen fruit farmers". Read on to find out what inspires them.
2nd Gen Fruit Farmers: Urban Employees by Day, Fruit Sellers at Night
From xiaohongshu.com