84 Lumber Super Bowl ad jumps into immigration debate, showing border wall with a big door on.wsj.com/2ldqeOs via @WSJ
CMO Today
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CMO Today
@wsjCMO
Marketing, advertising and media news, tailored for chief marketing officers, from The Wall Street Journal's CMO Today.
- As branded content becomes more popular, ad agencies and publishers are frenemies on.wsj.com/2hulhCA
- 'Audi is a win. Great story telling. Great editing. And Starman. Not Space Oddity,' says @Schwartzie14 on.wsj.com/1SXDKT7
- "If I could do it all over again I’d superglue my eyes shut rather than watch the Loctite ad." - @LCrampsie on.wsj.com/1z3MxJV
- There were a record 409 scripted television shows on broadcast, cable and streaming services this year on.wsj.com/1maEOXa
- NFL signs on as first Snapchat Explorer sports partner on.wsj.com/1UG1SJd
- Instead of buying a Super Bowl ad, you could buy 96 full-page magazine ads or run a Web video ad 500 million times. on.wsj.com/1A7kc7g
- Snapchat CEO Evan Spiegel spoke at Cannes to talk about how best to produce ads for the platform on.wsj.com/1Nkx0Kc
- Marketers are continuing to invest in digital marketing, even if they don't know quite yet what's working on.wsj.com/1H2YEuo
