The KOL black box that turned failing Web3 campaigns into case studies since 2017. Not following me is your competitor's advantage. Insider from @solus_groupđ„Š
Wanna finally live like a BroKOLi chad instead of chasing scraps?
Real plays, OTC deals, allocations & insider collabs - this doors wonât stay open forever, G
Just drop "broKOLi" in the comments and Iâll DM you the invite
đ§”How much of a KOL are you?
Not how much you feel like one.
How much you actually are.
Letâs test it. Based on real Animoca research â with a dash of BroKOLiâs crypto cynicism on top. Drop a comment if you want exclusive research straight from the BroKOLi crew â right from
They told us KOL marketing doesnât work.
We said: Cool. Show us what you ran.
They sent a thread that said:
âThis project could be big đâ
No brief.
No targeting.
No funnel.
Just vibes and a $20K invoice.
This is the KOL playbook most teams still run.
Spray tweets. Pray for
The Web3 KOL Marketing Trilemma
Projects â Agencies â KOLs
Nobody remembers who broke it.
Everybody knows whoâs fixing it.
đ„Š
PROJECT:
Hey agency, can you drop a KOL list?
AGENCY:
Gm. Maybe letâs align on goals first?
PROJECT:
Nah. Just the list.
AGENCY:
Got it. Usual
Every project wants KOLs.
But most just throw cash at loud accounts who couldnât explain the product if their bags depended on it.
Hereâs the truth:
Your best KOLs are already in your backyard.
Small following. Real conviction. Deep product context.
Thatâs what the BroKOLi
Everyone gets wrecked in KOL campaigns.
Youâre not alone. Letâs talk about it.
Got stories? Drop them.
Figured out a winning setup? Share it.
Just trying to not waste $$? Youâre in the right place.
Early @solus_group days, we ran KOLs like amateurs, I was just a baby
KOL marketing isnât broken because of KOLs.
Itâs broken because of how YOU use them.
Letâs break the illusion.
â Botted followers
â Threads written by ChatGPT in 2 minutes
â Fake engagement farms
â âLetâs just try a few tweets and seeâ
â No brief. No plan. No clue.
â Followers