Varshika Prasanna (@varshikaARK) / X

Varshika Prasanna

270 posts

Varshika Prasanna

@varshikaARK

Research Analyst @ARKInvest focusing on digital wallets, payments and commerce 📱🛒🛍️💳💰 Disclosure: arkinv.st/terms

Joined July 2024

Pinned
Varshika Prasanna
@varshikaARK
Apr 22
Headlines cover prediction markets like a sports betting story. What they're missing? A potential ~$5 trillion financial infrastructure opportunity hiding in plain sight. A 🧵 on our prediction markets takes, read more below👇 ark-invest.com/articles/analy…
ARK Invest
@ARKInvest
Apr 22
Trust in information is collapsing. Prediction markets price what people actually believe, not what they say. In a new article, @GrousARK, @varshikaARK, and @rhadiARK make the case for a potential $5 trillion financial infrastructure opportunity. ark-invest.com/articles/analy…
Prediction Markets: The Potential Multi‑Trillion Dollar Asset Class Hiding In Plain Sight
From ark-invest.com
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Varshika Prasanna
@varshikaARK
Nov 6, 2025
Robinhood isn't just a brokerage anymore. It's becoming the go-to financial super-app for consumers, and now the monetization shows it. Our deep dive on $HOOD's playbook is out now: ark-invest.com/articles/analy…
Varshika Prasanna
@varshikaARK
Nov 3, 2025
Legacy financial institutions built empires on fees. Then came @RobinhoodApp, capturing the hearts—and wallets—of Millennials and Gen-Z. Now, it's on track to become the first consumer finance super-app and target a $600B+ TAM. This blog unpacks the $HOOD playbook in 3 Acts 🧵
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Varshika Prasanna
@varshikaARK
Nov 3, 2025
Legacy financial institutions built empires on fees. Then came @RobinhoodApp, capturing the hearts—and wallets—of Millennials and Gen-Z. Now, it's on track to become the first consumer finance super-app and target a $600B+ TAM. This blog unpacks the $HOOD playbook in 3 Acts 🧵
ARK Invest
@ARKInvest
Nov 3, 2025
Zero commissions were just the beginning. @RobinhoodApp's innovation flywheel is transforming it into the personal finance hub for the internet generation. Read how in our new blog by @GrousARK and @varshikaARK. ark-invest.com/articles/analy…
447K
Varshika Prasanna
@varshikaARK
Sep 20, 2024
Check out this thread by @GrousARK about @Klarna’s new AI powered ‘purchasing’ agent.
Nick Grous
@GrousARK
Sep 20, 2024
Purchasing Agents will disintermediate marketplaces in the long term causing massive disruption to incumbents and completely reshape the consumer services industry. Klarna's new 'purchasing' agent can search, discover, and compare products across different marketplaces in a
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Varshika Prasanna
@varshikaARK
Sep 5, 2024
Thrilled to share that after graduating from @NYUDataScience, I’ve joined @ARKInvest as a Fintech Research Associate, specializing in digital wallets and payment solutions. Especially excited to collaborate with @downingARK, @JozefARK, and @GrousARK of the Next Gen Internet team!
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Varshika Prasanna
@varshikaARK
Mar 31, 2025
Robinhood's latest expansion into banking signals a larger trend among digital wallets: consolidation across traditionally siloed verticals of banking, lending, and investing into financial superapps. See how the major players stack up in this week's newsletter 👇
ARK Invest
@ARKInvest
Mar 31, 2025
Article
Vertical Integration In AI: X And xAI Join Forces, & More
Want more research from the ARK Team? Have feedback on our publications? Click here to help inform our content creation. 1. Vertical Integration In AI: X And xAI Join Forces By: Brett Winton | Chief...
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Varshika Prasanna
@varshikaARK
Aug 6, 2025
Replying to @varshikaARK
What does this mean for marketplaces? We believe that AI agents force marketplaces to compete on price, inventory, and speed of delivery—criteria we had previously identified as fundamental to the evolution of marketplace convenience.
The Evolution Of Marketplace Convenience
From ark-invest.com
1.2K
Varshika Prasanna
@varshikaARK
Nov 3, 2025
Replying to @varshikaARK
Product velocity is Robinhood’s moat. Each year, new products enter the ecosystem and compound its utility and value, pushing it closer to becoming a true personal finance super-app at a global scale.
2.9K
Varshika Prasanna
@varshikaARK
Nov 3, 2025
Replying to @varshikaARK
As millennials and Gen-Z build wealth and consolidate their financial lives on Robinhood, we believe its ARPU could triple in the next 5 years. Built for the internet generation, $HOOD could redefine the future of consumer finance. Read our blog here: ark-invest.com/articles/analy…
3.2K
Varshika Prasanna
@varshikaARK
Jul 14, 2025
Gen AI traffic to US retail sites increased by 3,300% year-over-year, according to Adobe Analytics post-Prime Day. Why? 🧵
33K
Varshika Prasanna
@varshikaARK
Sep 16, 2025
Key takeaways from HOOD Summit 2025: Robinhood’s product innovation is only accelerating, and they're not stopping. Up next is Robinhood Social, a platform where retail investors can spark conversations and deepen engagement driven by verifiable trade transparency that only they
ARK Invest
@ARKInvest
Sep 15, 2025
Article
SpaceX Has Secured EchoStar Spectrum To Advance Its Satellite Direct-To-Cell Network, & More
This week’s newsletter covers SpaceX's agreement with EchoStar, Robinhood Social, Eli Lilly's TuneLab, and Hyperliquid's new USDH native stablecoin. 1. SpaceX Has Secured EchoStar Spectrum To...
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Varshika Prasanna
@varshikaARK
May 21, 2025
1/ Across history, technological leaps in marketplaces have aimed at one thing: more convenience. Cheaper prices, faster fulfillment, and broader selection. A thread on Part 1, out now:
ARK Invest
@ARKInvest
May 20, 2025
Online marketplaces didn’t just change shopping; they rewired the global economy. This is the story behind the shift and where we see it headed next. Part 2 from @GrousARK and @varshikaARK coming soon. ark-invest.com/articles/analy…
The Evolution Of Marketplace Convenience
From ark-invest.com
49K
Varshika Prasanna
@varshikaARK
Nov 3, 2025
Replying to @varshikaARK
With advanced tools like Robinhood Legend, prediction markets hub through @Kalshi, and the Robinhood Chain (its own Layer 2 build on @arbitrum), Robinhood wants its users to trade anything, anywhere, anytime.
4.9K
Varshika Prasanna
@varshikaARK
Nov 3, 2025
Replying to @varshikaARK
Act 1: Owning the Brokerage. Robinhood made trading easy, commission-free, and culturally relevant — pulling in a new generation raised on financial content and early investing habits.
7.2K