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Tom Critchlow
@tomcritchlow
Working at the intersection of AI x Brand at alephic.com Founder: searchleaders.ai
Brooklyn
Joined May 2007
Posts
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    Thesis: I want MORE personal libraries, small collections, indie databases and weird collections on the web. Frustration: still too damn hard to publish things like this to the web. More:
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    Feeling kinda emotional over here. It's only an early draft - small amount of writing and plenty of editing to do but...... 😭
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    Just messing around with book cover designs - am I crazy to consider an algorithmic cover design so every book is unique?
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    Today I'm launching something new: the SEO MBA. It's a newsletter (and soon online course) exploring leadership and management skills for SEOs. Read more in the launch post: seomba.substack.com/p/welcome-to-t…
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    Most agencies suck at client communication. If you work at an agency, it’s YOUR job to ensure that the work you’re doing is landing the right way with your client. Here’s how:
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    I've poured my heart and soul into this! I've seen first hand how important business, leadership and consulting skills are for SEO professionals. The course is finally here. Enrollment open today!
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    Some generalizations from my time indie consulting: - most companies do way too little user research and know almost nothing about their users - most companies have almost zero conception of what "brand" actually means - most companies have too many KPIs and awful dashboards
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    Here's a new thing I built! It's an experiment, a sketch of an idea in code called: ⚡Electric Tables It's an experiment in structured data and treating the web as a texture...
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    I think Google has fundamentally mis-understood the role of search as an activity/tool and is building abstraction at the wrong layer. Search is a tool, not a medium. I think Google should build AI at the OS and docs level.
    This summer, we're adding new trip planning capabilities to Gemini Advanced. With advanced reasoning that considers space-time logistics, Gemini will be able to create a personalized itinerary, saving you hours of work. #GoogleIO
    On a desktop screen, a view of Day 1 a Miami Trip itinerary, including flight and hotel details, travel instructions, and projected timing for arrival and departures.
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    In the early stages of planning out a book all about running an independent consulting practice, so I pulled together all of my blog posts on strategy writing into one place:
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    Announcing a new project! @tobyshorin and I have been working on a tool that we're releasing the first version of today. It's a chrome extension called Quotebacks for embedding quotes in your blog from around the web. More here:
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    So much of the "tools for thought" space is designed around personal note taking, personal research work and personal knowledge management. Who is working on the community version of "tools for thought"? Where are the shared knowledge gardens?
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    Buckle up! The Verge said it well: "As pixels on the internet go, these are as consequential as it gets."