Tom Alder (@tomaldertweets) / X

Tom Alder

7,253 posts

Tom Alder

@tomaldertweets

Tech media + digital products + automated ops + travelling full-time 💬 Ads → $18.8k/mo ✏️ Features → $16.7k/mo 📦 Products → $2.1k/mo 📊 Total audience → 244k

Weekly strategy essays →

strategybreakdowns.com

Joined May 2022

Pinned
Tom Alder
@tomaldertweets
Apr 1
i made $42,441 in march 2026 ✏️ sponsorships - $40k 📚 digital products - $2.4k + hired a weapon part-timer to ship more automations / ai + crushed 3 campaigns → closed renewals for all 3 but... - my assistant of 2 years resigned, so looking for her replacement - aug-dec '25
4K
Tom Alder
@tomaldertweets
Aug 20, 2025
Once you understand this, you'll never look at logos the same way
413K
Tom Alder
@tomaldertweets
Apr 21, 2025
The Apple website, every year since 1997, in chronological order. 1/28: 1997 - "Introducing CyberDrive"
900K
Tom Alder
@tomaldertweets
Nov 6, 2024
Replying to @cfree94
they ran the same playbook 4 years ago 🧠🧠
198K
Tom Alder
@tomaldertweets
Oct 16, 2024
pov: you send an email, go to bed, wake up, check your phone
93K
Tom Alder
@tomaldertweets
Mar 12, 2025
The 1986 Steve Jobs memo that transformed tech forever. The doc outlines 2 foundational ideas for high-performance: 1) Small teams of exceptional people produce better results than large teams of good people 2) Uninterrupted individual focus time is sacred The solution? Jobs
39K
Tom Alder
@tomaldertweets
Feb 10, 2025
If you want to become good at strategy, then learn these case studies:
34K
Tom Alder
@tomaldertweets
Apr 21, 2025
Replying to @tomaldertweets
11/28 2007 - "Introducing iPhone: Apple reinvents the phone"
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Tom Alder
@tomaldertweets
Apr 21, 2025
Replying to @tomaldertweets
2/28: 1998 - "hello (again)"
46K
Tom Alder
@tomaldertweets
Jun 18, 2024
Exactly 6 months ago I made the riskiest decision of my career. I quit my dream job in the strategy team at Atlassian to go full-time on a nascent side-hustle. Today, that side-hustle turns 365 days old. It’s been a weird and wonderful first year: • 0 → 49,011 subscribers •
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Tom Alder
@tomaldertweets
Mar 8, 2024
Microsoft PhotoDraw failed. Canva is worth $40 billion. Windows Messenger failed. WhatsApp was acquired for $19 billion. MSN TV failed. Netflix is worth $260 billion. MSN Music failed. Spotify is worth $53 billion. Microsoft WebMatrix failed. Webflow is worth $4 billion. “If
45K
Tom Alder
@tomaldertweets
Apr 5, 2024
pov: you quit your job to just vibe every day and it's actually working
9K
Tom Alder
@tomaldertweets
Apr 21, 2025
Replying to @tomaldertweets
10/28 2006 - "What's an Intel chip doing in Mac? A whole lot more than it's ever done in a PC"
39K
Tom Alder
@tomaldertweets
Apr 21, 2025
Replying to @tomaldertweets
3/28 1999 - "iMac to go. Introducing iBook"
45K