And to think these 4.4 million people can only watch us on TV once every 4 years for a World Cup or Olympics.
VISIBILITY and EXPOSURE matters. Give the people what they clearly want. Olympic Champs. On tv. More often. 🥇
Who’s stepping up?
On Friday morning, a TV audience of 4.4 million watched @CBC to cheer on the Canadian Women's Soccer team as they won gold for Canada at 10:47 am, making this the most-watched moment of #Tokyo2020 in Canada
