7 hard truths about becoming a content creator in 2022:
After working with thousands of creators and speaking to 200+ who have "made it."
Here are some hard truths 🧵
Stephen Ellis
25.8K posts
enjoying the journey
- As a pro, it’s tempting to avoid building a brand and only obsess over being the best player. Don’t. Take advantage of the platform and resources around you. Build a brand. You’ve got your whole life ahead of you.
- Among Us launched June 15th 2018. Impressive chart to see the impact streams can have on game discovery.
- Everyone wants to become a content creator. No one wants to publish 100 videos that nobody will watch. Everyone wants to become a streamer. Nobody wants to stream to <10 people for 2 years.
- My wife wanted to see if I could pick out her breast milk Had to try it 🤣
00:00 - Replying to @snoopeh3/ Quality doesn't really matter in the beginning. You will suck at the start (and for a while after that) Most of the content you put out in the first few years will cause you to🙄 when you look back. Focus on reps and iterate between each rep.
- Replying to @snoopeh2/ Only streaming significantly lowers your chance to be discovered. You can network your way into communities etc. but discovery for Live content is REALLY BAD. Not leveraging the discovery of other content types (e.g. TikTok, YouTube, IG, Twitter) will slow your growth.
- Replying to @snoopeh1/ Variety isn't a winning strategy when starting out. It's not to say you can't become variety later but you will significantly decrease your chances of making it in the beginning. Few niches are too small when starting out and you can make them big.
- Replying to @snoopeh4/ Most people make very little money from content creation. If you're looking to make a quick buck, you're wasting your time. This a long game. Some of the bigger creators today took 3 years before they started seeing results.
- So much hype for what's next. How about how it all started? @LeagueOfLegends Origins on @netflix Check out the trailer: youtube.com/watch?v=AkyG2q…










