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Sapna Maheshwari
@sapna
whatsupna? @nytimes business reporter covering TikTok and emerging media. pun lover, Tar Heel, from CT. tips to [email protected], DM for Signal, WhatsApp.
Manhattan, NY
nytimes.com/by/sapna-mahes…
Born July 27
Joined April 2009
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    Sapna Maheshwari
    @sapna
    Apr 24
    also forgot to mention - i'm recently back @nytimes from mat leave! had a second gal in September and the chaos is real and wonderful. now... send me story ideas...scoops... gossip!
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    Sapna Maheshwari
    @sapna
    Apr 23
    Replying to @sapna
    I started reporting this before going on mat leave in September but @AnaSwanson and @megatobin1 took it to the next level, with the additional Labubu testing and further reporting. please take a read: nytimes.com/2026/04/23/bus…
    13K
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    Sapna Maheshwari
    @sapna
    Feb 1, 2020
    Victoria’s Secret has been under a microscope for its outdated marketing & the L Brands CEO’s Epstein connections. More than 30 people also described an entrenched culture of misogyny, bullying & harassment: nytimes.com/2020/02/01/bus… w @jbsgreenberg @katierosman @JamesStewartNYT
    ‘Angels’ in Hell: The Culture of Misogyny Inside Victoria’s Secret (Published 2020)
    From nytimes.com
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    Sapna Maheshwari
    @sapna
    Sep 30, 2019
    NEW: Forever 21 is filing for bankruptcy tonight. The American mall is transforming quickly and so are the habits & tastes of young consumers. I spoke with the daughter of the founders and its chief restructuring officer:
    Every Forever 21 shopping bag has “John 3:16,” a reference to the Bible verse, printed on it.
    Forever 21 Bankruptcy Signals a Shift in Consumer Tastes (Published 2019)
    From nytimes.com
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    Sapna Maheshwari
    @sapna
    May 13, 2021
    it took a pandemic for QR codes to finally have their moment
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    Sapna Maheshwari
    @sapna
    Feb 11, 2021
    incredibly sad + awful. this doctor in Houston, Dr. Hasan Gokal, apparently found as many eligible people as he could to avoid throwing vaccine doses away in December - and has been treated like a criminal.
    Dr. Hasan Gokal at home in Sugar Land, Tex. He has faced a scandal over his administration of the coronavirus vaccine.
    The Vaccine Had to Be Used. He Used It. He Was Fired. (Published 2021)
    From nytimes.com
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    Sapna Maheshwari
    @sapna
    Jun 16, 2021
    NEW: Victoria's Secret is finally saying goodbye to the Angels. They'll be replaced with a new group of women icons, including the soccer star Megan Rapinoe, in what the brand is calling the VS Collective. It's the start of a major overhaul: nytimes.com/2021/06/16/bus… w/@VVFriedman
    Paloma Elsesser, center, who calls herself “a 29-year-old mixed Black fem in a size 14 body,” said her decision to work with Victoria’s Secret “goes back to the sheer metrics of the situation.”
    Victoria’s Secret Swaps Angels for ‘What Women Want.’ Will They Buy It? (Published 2021)
    From nytimes.com
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    Sapna Maheshwari
    @sapna
    Jan 6, 2023
    some personal news! i'm now covering TikTok and emerging media companies for @nytimes, officially back on the media desk! incredibly excited for this new beat:
    A New Role for Sapna Maheshwari | The New York Times Company
    From nytco.com
    455K
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    Sapna Maheshwari
    @sapna
    Aug 8, 2021
    did a squirrel write this
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    The New York Times
    @nytimes
    Aug 8, 2021
    Even the most elite gymnasts are no match for the average squirrel. nyti.ms/37qY10V
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    Sapna Maheshwari
    @sapna
    Apr 16, 2014
    every time i see someone update their status on Facebook with a series of contextless airport codes, im like PLS > STP > THT > SHT
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    Sapna Maheshwari
    @sapna
    Nov 30, 2017
    Nazi sympathizer profiled by the Times lost his job after angry calls poured into the restaurant that employed his family, says he's moving for safety reasons
    Tony Hovater, a Nazi sympathizer, has lost his part-time job as a restaurant cook.
    Nazi Sympathizer Profiled by The Times Loses His Job (Published 2017)
    From nytimes.com
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    Sapna Maheshwari
    @sapna
    Jun 7, 2023
    an incredibly Manhattan photo atop the @nytimes wildfire smoke coverage... nytimes.com/live/2023/06/0…
    8.4M
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    Sapna Maheshwari
    @sapna
    Aug 28, 2020
    Neiman Marcus has a section called “Your New Normal” in its magazine and I have so many questions for this fictional family, starting with why are you eating Chinese takeout after ordering 30 pizzas? neimanmarcus.com/editorial/the-…
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    Sapna Maheshwari
    @sapna
    Apr 22, 2021
    nothing but respect nytimes.com/2021/04/22/wor…
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    Sapna Maheshwari
    @sapna
    Jun 16, 2021
    Replying to @sapna
    Victoria's Secret is pursuing one of the biggest brand turnarounds in recent memory. "When the world was changing, we were too slow to respond,” Martin Waters, Victoria's Secret new CEO, told us. “We needed to stop being about what men want and to be about what women want.”