Rob Walling (@robwalling) / X

Rob Walling

5,465 posts

Rob Walling

@robwalling

Helping SaaS founders for 15 years via @startupspod. Educating and investing in startups through @microconf and @tinyseedfund. Wrote saasplaybook.com.

Minneapolis, MN

Joined October 2009

Pinned
Rob Walling
@robwalling
Aug 20, 2024
The TinySeed Millionaire Rate is 43%. Definition: Of @tinyseedfund companies no longer in operation (sold OR shut down), 43% of those founders are now millionaires.💰 This % will obviously change over time. It's still early, and the numbers are still small (~2% of companies
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Rob Walling
@robwalling
Sep 22, 2022
Your job as a founder is to fire yourself from one role after another.
Rob Walling
@robwalling
Dec 17, 2022
This is one of the worst communicated price increases I've seen. It harkens back to the Drip increase of 2019 (I was already gone, folks), and at least one of Intercom's. They did one thing right and made a lot of fumbles with this increase. Join me below for a looksy at both.
410K
Rob Walling
@robwalling
Jan 11, 2023
My 4th book is finally starting to feel real. The layout is close, working on jacket copy, and the website is live. It took me a long time to write, but it contains a ton of lessons and frameworks I've developed both as a founder and investor/advisor. saasplaybook.com
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Rob Walling
@robwalling
May 20, 2024
Replying to @Shpigford
The Good Place
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Rob Walling
@robwalling
Jul 11, 2024
Developers and agencies: please stop telling founders to rewrite their entire code base because you don’t want to take the time and mental energy to understand it. I get it. It’s hard to understand a system you didn’t build from scratch. But rewriting the entire thing is rarely
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Rob Walling
@robwalling
Sep 28, 2024
I’m old enough to remember when open source meant open source.
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Rob Walling
@robwalling
Sep 21, 2023
If you want to build an audience, build an audience. If you don’t, then don’t. Most people who gravitate towards building an audience feel like everyone needs to do it. You don’t. You can be wildly successful either way.
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Rob Walling
@robwalling
May 6, 2023
Today, @sherrywalling and I have been married for 23 years. We’ve had some great years and some hard years. I can’t imagine traveling this journey with anyone else.
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Rob Walling
@robwalling
Jul 22, 2024
Welp, The SaaS Playbook just sold its 29,000th copy.📙 A huge thank you if you’ve purchased a copy, gifted or recommended it to a friend, or given it a shout out online.🔥 That is the #1 reason the book continues to sell, and I really, really appreciate it.🙏🏻 Since we’re a
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Rob Walling
@robwalling
Jul 4, 2024
Dammit London, can you knock it off with being such a strong hub for bootstrappers? For the past couple years, for the State of Independent SaaS report, we've asked founders where they are located. London continues to hold the #1 spot. The real lesson is not how cool London is,
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Rob Walling
@robwalling
Mar 7, 2025
I’m invested in 212 SaaS companies. Less than 5% of the founders of those companies have built any notable audience on social media. These companies are growing. And 15% of them are doing at least 7 figures of ARR. You don’t need a big audience. Given the choice, for SaaS,
Thomas Sanlis 🥐
@T_Zahil
Mar 7, 2025
I'm tired of people with 100K+ followers saying "you don't need a big audience" lol
25K
Rob Walling
@robwalling
Oct 3, 2024
Which one of you chucklefucks managed to get me a job at McDonald’s? 😡
18K
Rob Walling
@robwalling
Oct 7, 2022
As a founder, if I could only watch four SaaS metrics they would be: - MRR - Month-over-month growth - Churn - Ave revenue per account (ARPA)