Unleash your inner entrepreneur! Please RT to help me win a $10K scholarship, thank you! #SageAccountingLove vine.co/v/iEPKmJQtnMx
Richie Mashiko
3,857 posts
Richie Mashiko
@richiemashiko
Joined November 2014
- 1/ A year or so ago, I was working with someone who made his living in the infomercial space. I had no interest in DRTV, but then he gave me their playbook. I want to share, b/c there are some valuable lessons for DTC brands, esp. with all the talk about marketplaces.
- 🚨Some fun news to share🚨: The Boring Ecom Podcast is here! @ecom_joseph and I have been working on this for the past few months and I'm stoked that it's finally live. The thesis of the show is this: We want to highlight all the "boring" things that are required to run a
- DTC x Olive Garden what a night! Thank you to everyone who went and thank you @nextdoor Ads for sponsoring! You all made it such an incredible event. And thank you @herrmanndigital for letting me be a small part of it. You had the vision and you brought so many folks together in
- Having spent time talking and working with many ecom brand founders over the past year, I'm even more convinced that founders should try to take more money out of their brands. Here are some ways that brand founders can pay themselves without relying on an exit:
- Curious to see anyone else’s experience with podcast sponsorships. We sponsored 3 spots for this podcast in June for $110, and since then $9300 in revenue has been attributed. What are some of the pitfalls to look out for when scaling this channel?
- Affiliate is becoming a really exciting channel for us. We launched it a couple months ago and it’s around 5% of our rev. Working with TikTok influencers and getting existing customers to become ambassadors have worked well. Also great to get content + build brand equity!A common mistake I see amongst brands is they often neglect the investment into building a consistent affiliate revenue channel for their stores. Affiliate marketing costs (on avg) only 10% of what you gather in revenue, so if you make $100k, you'll likely pay out $10k.
- Not the senior year I had in plan, but thank you so much to all you Saxons for making North feel like home again
- Hitting rev records and watching Shopify live view during BFCM is super fun. Know what's even more fun? Actually making a profit during our Super Bowl! Here's a spreadsheet that allows you to track your progress throughout the month, hour by hour & step by step how to use it:
- We've been using @irisfinanceco at She's Birdie for the past 6 months now and it's been a game changer. Getting real time, accurate data is critical when it comes to operating an ecom brand profitably and efficiently. Not only is the tool great, but @drewfallon12 @ADHeckmannAnnouncement day!🗣 Excited to come out of stealth and announce Iris to the world (@IrisFinanceCo) a next-gen FP&A tool for CPG We raised $2M of funding led by @revolution, with Rosecliff, and angels to give CPG brands better insights & forecasts to run better brands 👇👇
- The TikTok algorithm is magic haha. Took @TaylorSicard’s advice and posted a few new videos to TikTok. One has over 130k+ views and 11k+ likes. This is gonna be a fun channel, considering how much I love watching TikToks already lol cc: @zachmstuck
- I spent a lot of time today answering Facebook and IG comments and DMs since our community manager was out. A few quick takeaways: -This needs to be something I do more often. There are so many insights I got from customers today that I wouldn't have gotten otherwise. /1
- Cal 2020🐻 thanks, barry :-)
- who are the best people to follow/talk to for insights on brand marketing?
