Company goes from $10M to $100M in 5 years.
All 130 marketers who worked there during those years: "I took the revenue from $10M to $100M."
Pe:p Laja
29.7K posts
Pe:p Laja
@peeplaja
I know what your target customers (ICPs) think of you.
CEO @wynter_com. Founder @cxldotcom @speero_agency. Host of How to Win podcast.
- Tell a marketing horror story in 6 words.
- Happens regularly: "Can I get your stuff for free?" "No" "You just lost a customer man!"
- Lots of people think they want a leadership role. But mostly they want the title, not the job. You need both strategic and operational excellence. Vision and responsibility. Most just want to be important - without the hassles that come with leadership roles.
- If you spend just 4 extra hours a week on learning while others binge 4 hours of Netflix, you'll run circles around them in a year. Over 5 years that creates more than a 1000 hr difference. That's massive. That's radically changing your career trajectory right there.
- People early in their marketing career get super excited about new shiny tools, design trends, cool stuff. Senior marketing people put the breaks on because they too were young once, and saw first-hand it didn't do shit. Tools are just tools, and silver bullets don't exist.
- When you're competing in a saturated category (most of us are), you need to take a fundamentally differentiated position in the market. You need a narrative to compete on. Here are the most common types of stories/narratives:
- On most websites it's the copy that has the biggest influence on conversions. Yet so few companies actively work on optimizing their copy.
- So much of "building in public" is just an excuse to talk about yourself. Me me me. Look at me. Here's my revenue this month which is up again. Everything is amazing. Look at me. What about the customers? The value you added? What about the mistakes?
- If you're in your 20s and worried about your career, don't. Most great people I know really took off in their 30s. Your twenties are for laying a solid foundation. Learn, take risks, be proactive.
