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Olly Hudson
@oliverwhudson
The Creative-Led Paid Acquisition Partner Behind £600M In Revenue for Brands Like 47Skin, BPerfect, Heights, Nutrition Geeks, AKT & More | Host of D2C Diaries
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Joined July 2021
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    Olly Hudson
    @oliverwhudson
    Mar 23
    This is what a properly built persona system looks like in practice. 3 micro personas. 4 angles each. 4 vehicles each. 48 genuinely distinct ads from a single macro persona. Take one macro persona: "The Conscious Parent." On paper, one audience. In reality, completely different
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    Olly Hudson
    @oliverwhudson
    Mar 3, 2022
    We’re spending over $1.2m per month on TikTok for our clients - with one account spending over $200k💰 Our testing and scaling strategy has worked for EVERY account 👀 Retweet and DM and I’ll send over an infographic mapping our our exact strategy. *must be following.
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    Olly Hudson
    @oliverwhudson
    Apr 3, 2025
    You’re missing these prompts to fix your creative feedback loop… GPT-4o dropped last week and we’ve been testing prompt after prompt, so you don’t have to. Today we’re launching something built from those tests... The Ad Creative JSON Script Library: Your plug-and-play system
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    Olly Hudson
    @oliverwhudson
    Aug 14, 2025
    We’ve just replaced our entire hook testing process with VEO 3 and the CTR lift is insane. Here’s the exact play we’re running right now with ChatGPT + JSON prompts in Veo 3 to pump out high-performing hook variations in minutes: 1️⃣ Start with a proven ad Either: → A
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    Olly Hudson
    @oliverwhudson
    Sep 18, 2023
    Free eBook: The Ultimate 2023 Black Friday E-commerce Marketing Guide 🚀 This 127-page guide gives you the complete blueprint for a successful BFCM 2023. If you’d like me to send you a link to download it: 1. Like this post 2. Reply ‘BFCM 2023’ (Must be following)
    57K
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    Olly Hudson
    @oliverwhudson
    Oct 10, 2025
    We broke down the funnel behind a brand that hit £65M in just 18 months and we’re giving it away. @drinkbrez is one of the fastest-growing functional beverage brands in the game, scaling both DTC and retail. Their funnel is built on systemised content, persona-driven messaging,
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    Olly Hudson
    @oliverwhudson
    Oct 6, 2025
    I wanted to share a key insight from a creative workshop we ran with Meta this week. The focus was on scaling under Andromeda and how creative similarity now impacts reach, cost and fatigue. Meta now treats two ads as “identical” if they share the similar first 3 seconds.. even
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    Olly Hudson
    @oliverwhudson
    Feb 3, 2025
    A few weeks ago, we released a resource which has everything you need to scale a brand from 0 to 8 figures. The exact framework which we used to generate over £200M for our clients in 2024. - Over 60,000 people viewed the post. - 800+ people commented asking our 0 to 8 Figure
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    Olly Hudson
    @oliverwhudson
    Apr 24, 2025
    Been seeing this style of ad everywhere lately. 📣 Text-on-face = instant scroll stopper. Forces you to read the hook before you’ve even processed the product. Smart way to blend UGC style with bold messaging. What creatives have been dominating your feed recently?
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    Olly Hudson
    @oliverwhudson
    Sep 2, 2025
    These IG Story-style ads are outperforming any other format rn. We’re seeing this format quietly crush across multiple accounts, especially in beauty, wellness, and personal care. 👇Here’s the winning formula we’re seeing: - Product in hand: handheld or selfie-style - Native
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    Olly Hudson
    @oliverwhudson
    Jan 17, 2022
    TikTok is INCREDIBLE for building low cost email lists. Seeing an insane number of signups for our high spenders. Works very well alongside strong email marketing setups.
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    Olly Hudson
    @oliverwhudson
    Mar 12, 2025
    Loop earplugs pulled in $44 million in 2022. In 2023 they 3X’d that and hit $126.5 million in sales. Last year over $200M. How did they do it? ✅ Audience persona segmentation ✅ Creative iteration They pour a massive chunk of their budget into Meta - 95%+ of it on
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    Olly Hudson
    @oliverwhudson
    Feb 8, 2023
    In 2022, we created over 5,000 unique pieces of UGC creative. 🚀 Some concepts went on to support over £100k of spend and produce crazy ROI. 💰 We’ve put together a swipe file containing our best concepts. Retweet + comment and i’ll DM this to you! (Must be following)
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    Olly Hudson
    @oliverwhudson
    Nov 18, 2024
    We produce thousands of creatives per month for our clients. And we never run out of ideas. Give me 2 minutes and I’ll show you how we generate 120 TikTok Ad creative ideas: Here’s how it works: Step 1 → Write down 3 problems your product solves 1. 2. 3. Step 2 → Write
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