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We have news: earlier this year, Obvious became a part of the @PhonePe group. We’re super excited about our future here ✨
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Obvious
1,918 posts
Obvious
@obvious_in
An award-winning product strategy and design consultancy. We've helped 120+ global organisations build digital experiences their customers love.
- Words are 50% of interfaces and writing microcopy is an important skill for everyone who works on them. UX writers, product designers and product managers, this UX writing reading list is for you!
- Who said good design can save lives? We did. There's a lot to love about @atherenergy's electric scooter. It's green, it's clean & a smooth drive. But we're designers & we couldn't help but notice the in-scooter UI. It is designed to prioritise rider safety. Read on👇
- In 2018, when we introduced an unlimited menstrual leave policy at Obvious, we expected to see every woman in the team take 2 days off every month. But that didn’t happen. 🤔
- Replying to @obvious_inAbout the actual number of menstrual leaves taken? That was just 30% of the expected number. Our lesson? Menstrual leave policies don’t become an excuse to take holidays. They just create safer workplaces.
- For users, @Swiggy is synonymous with convenience. But in 2021, Swiggy's designers & engineers were spending hours getting every tiny detail right. Obvious built a design system to make feature delivery 2.5x faster. A peek into our work:
- 👋 Twitter fam! We’ve moved into a new office, and we’d love to have you over for this Friday (the 13th) anytime after 6pm to help us make our new house a home. RSVP here 👉 calendly.com/obvious-in/obv…
- When we built our office, we wanted a space where people could do their best work. That meant ditching the open floor plan🪑 It meant creating space to do heads-down deep work and space to collaborate, to let your mind run wild with ideas💡 It meant having lots of plants🪴
- We're excited to announce that we've partnered with @ownpath_xyz to offer scholarships of ₹75K each for passionate Product Design fellows from their upcoming cohort(s), along with a chance to get hired into the design team at Obvious! 🤝
- Our portfolio is on your phone. Back in 2013, we designed Myntra’s first mobile app. We designed Swiggy’s first app & worked with them again in 2021 to build their design system. We’ve told some of these stories on our website. Here’s a roundup of all our case studies👇
- Six days of getting to know each other better, learning and unlearning, reflecting on the last year and sharing our dreams for the future. So glad we could make this offsite happen and here's to hoping that we can gather together more often! ❤️💯❤️
- When you see an illustration that looks like you, your mum, or your neighbour, don't you think you'd connect personally with it? We think so — it's why we designed Subcontinental, an open-source illustration repository with Indian people & environments: buff.ly/3GKoibH
