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Nima Sotoadeh
@nimasoco
Sharing thoughts on DTC, bootstrapping, and Peaty things | Founder @broyaliving
Toronto/Miami
nimaso.co
Joined August 2010
72
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1,917
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    Nima Sotoadeh
    @nimasoco
    Dec 7, 2022
    Hey, I’m Nima. I’m the founder of @broyaliving. We make bone broth from organic and 100% grass fed bones. Bootstrapped to 7+ figures. I tweet about DTC, health, and I enjoy a sporadic shitpost. I will own 22 cows one day and will produce a song to the sound of their 'moo'.
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    Nima Sotoadeh
    @nimasoco
    Oct 7, 2022
    First product launch in a few years. Bone broth in a can is now a thing.
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    Nima Sotoadeh
    @nimasoco
    Oct 30, 2022
    How to build a DTC brand to $1M/year (without falling flat on your face):
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    Nima Sotoadeh
    @nimasoco
    Mar 30, 2023
    Just out here chillin with Fred Again in CDMX.
    14K
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    Nima Sotoadeh
    @nimasoco
    Jan 27, 2023
    In 2022, we did $2,133,133 in sales at 10% EBITDA. Here's my team. No one is full time. Everyone is a contractor. I conduct the orchestra and try as hard as I can to not get in the weeds.
    34K
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    Nima Sotoadeh
    @nimasoco
    May 30, 2021
    I just upgraded some of my bnb-rune to native rune and I'm officially a ThorChad. Thank you, @THORChain. Looking forward to the next #RAISETHECAPS!
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    Nima Sotoadeh
    @nimasoco
    May 27, 2019
    Replying to @dremilyanhalt @emilyca5 and @chrismessina
    Meditation, compassion, and more/longer movement classes.
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    Nima Sotoadeh
    @nimasoco
    Dec 1, 2021
    2020 eCom Revenue: $163,400 November 2021 eCom Revenue: $159,600
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    Nima Sotoadeh
    @nimasoco
    May 6, 2022
    The Ido Portal and @hubermanlab podcast is going to be one the best podcasts you’ll ever listen to. Just trust me on this one.
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    Nima Sotoadeh
    @nimasoco
    Apr 29, 2023
    DTC brands doing less than $2M in revenue need to run a tight ship. Your DNA needs to have Lean Operator encoded into every cell of your body. Steal this so you don't unexpectedly crash and burn...
    21K
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    Nima Sotoadeh
    @nimasoco
    Mar 11, 2024
    Replying to @VERYCOOLLUKEY
    How we do it around here
    27K
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    Nima Sotoadeh
    @nimasoco
    Dec 3, 2023
    Replying to @theNOBSdentist and @BowTiedGatorDDS
    Sooo did you get her number?
    16K
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    Nima Sotoadeh
    @nimasoco
    Feb 5, 2025
    I’ve been thinking a lot about @seanfrank frens who’s got a $50M top line Ecom biz and only $100k take home. All I can think is how grateful I am for never taking outside capital and taking things slow.
    11K
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    Nima Sotoadeh
    @nimasoco
    May 24, 2022
    I’ve had a private label deal for the last 4+ years that brings in around $200K/year at 40% margins. Takes about 1 hour a month to manage. Time for a scrappy + bootstrappy thread. 🧵🧵🧵