If your title is Product Designer but you don't actually influence the direction of the product—you're a Product Decorator.
Here's why it happens and what you can do about it:
Spoiler alert: AI isn't going to take your design job.
But there's one company that's sitting on a hidden mountain of data that could radically change the way products are designed. The rest are likely vaporware or toys.
Here's my prediction 👇
1. Design isn't self-expression. You're not an artist. Your primary job is to make money for your company by solving a specific class of problems that resolve business goals with user experience.
8. Tools and frameworks come and go. Don't get too attached to the current hot thing. Become an expert in what never changes—human behavior—by learning psychology, philosophy and storytelling.
10. Your primary job is to be obsessively curious about humans and how your product impacts their lives. Moving pixels around on a screen is a communication tool.
7. If you've only worked at agencies, you have a distorted view of what's valuable.
Agencies are incentivized to produce highly polished work to justify high rates and win industry awards. They're detached from delivering value to end users.
Announcing the One-Minute Rebrand™
For just $500 I will:
1. Go to The Noun Project
2. Pick the icon that best represents your brand
3. Send you the SVG
All in under one minute, or your money back.
DMs open