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Apple's new "Crush" ad (let's call it "2024") is a visual & metaphorical bookend to the 1984 ad.
1984: Monochome, conformist, industrial world exploded by colourful, vibrant human
2024: Colourful, vibrant humanity is crushed by monochrome, conformist industrial press
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Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.

















