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I think I might have built the MIT of Creative Strategy.
We hire and train hungry juniors and within 90 days they are pumping out ads that make brands money.
It’s wild.
Here’s how we do it:
Mirella Crespi
1,268 posts
Mirella Crespi
@mirellacrespi
Founder at Creative Milkshake🥤The creative strategy and production studio for Meta, TikTok & YouTube.
- Meta laid off 4,000 employees from the tech department this week Someone definitely pulled the plug on their way out 🫠
GIF - UGC videos or Static Ads - what’s working better? Across 56 Meta accounts, here’s what we see 👀 Hair & Skincare: UGC, less talking heads, more VO demos + mashups Fashion: Static & Catalog Food & Drink: Static Supps & Wellness: Both Apps & SaaS: UGC demos
- As a solo founder, most days feel like I’m drowning. Our Q1 review felt surreal. We consistently smashed targets, improved every process significantly, delivered badass creatives, and locked in deals with brands and agencies we love to work with. Just. Keep. Pushing. Q2 LFG!!
- You don’t need a personal brand to be successful. You don’t have to create content to build and grow a profitable business. You can be extremely private and build in absolute silence. It is pure bliss. 🥷
- Replying to @mirellacrespiThere is no better feeling than blindly trusting your team to share the vision, create, and execute. 💜 I’m considering opening this training up for other companies wanting to upskill their team. Any takers?
- Media Buyer: Knows how to setup account and make decisions on when and what to pause or scale. Creative Strategist: can interpret data, analyze creatives, formulate hypothesis for iterations and brief talent, designers, and editors for execution. Very few people can do both.
- We closed 258 deals in 2022 without a single sales person. When a lead books a call with us, there are no hard pitches or spammy follow ups. They meet a human that is interested and listens. If we vibe and are a good fit, it’s a yes. The best sales calls are not sales calls.
- Creative fatigue is a bad excuse for bad ads. Great ads can scale and perform for many months. Most creative agencies will tell you the opposite to sell their retainers. Here are a few of the bangers we created last year that are still thriving 💜
- Every week we see reports from brands that dropped their CPAs by 30%+ with better creatives* Not all ads are going to work. UGC is not always the winner. *Better creatives = an ongoing process of data-driven creative production and iteration.
- 🌶Hot take If you claim to be a “creative agency” but you outsource ad creation to UGC creators from Twitter… You’re just a glorified broker.
- No one wants to see ads. They want to be entertained. Here’s how to do it. - Research your audience - Identify their desires & needs - Use situational humor Examples: Asking a friend to check u (only who gets periods will understand) 1. Desires: Dependability & Protection
00:00 - Just wrapped up a live Crash Course for #CreativeStrategySummit and I’m still buzzing ⚡️ The engagement was insane 🔥 The positive vibes were immaculate 💕 I get the biggest thrill from sharing with other Creative Strategy nerds 🤓 Thank you @MotionApp_ & @DTCSummits
- Spend money on Meta ads? You don’t want to miss this 👀 I’m heading to Barcelona for @AWConferences for a keynote on Mastering Meta Reels. I’ll share proven direct response ad templates, iteration strategies and new insights from Meta’s creative studio. Who’s coming? ✈️
