I surveyed over 2,500 social media professionals to create a benchmark of what compensation you can expect in this industry. The results went live today. Here are a few interesting stats from the data:
aerie is the first big company that i’ve seen formally state that they won’t use ai-generated imagery. it’s one of their most engaged posts with 33k likes.
A car dealership in Ballston Spa, NY is turning out Emmy-worthy videos on TikTok. The best way to describe Mohawk Chevrolet’s strategy is if The Office took place at a car dealership. I interviewed the (very funny) woman behind them, Grace Kerber. Here’s what I learned:
a lot of praise on here for cetaphil’s super bowl commercial, but tiktok user sharon mbabazi (and her step dad) are claiming the brand stole the concept from their real story/viral content. here’s one of their original tiktoks (2.6M views) and then the response to the commercial.
Boy Smells released a candle inspired by poppers. Someone commented on TikTok “I would’ve did anything to sit in on the first pitch meeting for this”. Boy Smells replied to the comment with a video of a Zoom recording of the whole marketing team trying poppers.