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I surveyed over 2,500 social media professionals to create a benchmark of what compensation you can expect in this industry. The results went live today. Here are a few interesting stats from the data:
Rachel Karten
4,028 posts
Rachel Karten
@milkkarten
i write a newsletter about working in social media. author of link in bio. prev social lead at @bonappetit. [email protected]
- aerie is the first big company that i’ve seen formally state that they won’t use ai-generated imagery. it’s one of their most engaged posts with 33k likes.
- perfect brand response to a viral video tbh. great use of stitches, earnest, and had a feel-good ending.
00:00 - farmacy beauty partnering with the actress who plays elphaba on broadway to show off their makeup remover is so smart
00:00 - it pains me to admit it but @skims marketing is very good. they’ve got a budget and they know what to do with it!
- A car dealership in Ballston Spa, NY is turning out Emmy-worthy videos on TikTok. The best way to describe Mohawk Chevrolet’s strategy is if The Office took place at a car dealership. I interviewed the (very funny) woman behind them, Grace Kerber. Here’s what I learned:
- a lot of praise on here for cetaphil’s super bowl commercial, but tiktok user sharon mbabazi (and her step dad) are claiming the brand stole the concept from their real story/viral content. here’s one of their original tiktoks (2.6M views) and then the response to the commercial.
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00:00 - obsessed with le creuset’s dramatic new color reveal
00:00 - Boy Smells released a candle inspired by poppers. Someone commented on TikTok “I would’ve did anything to sit in on the first pitch meeting for this”. Boy Smells replied to the comment with a video of a Zoom recording of the whole marketing team trying poppers.
- the brand lush quit social media three years ago. i can’t stop thinking about this quote on why they left.
- you know your packaging was a problem when your announcement on tiktok that you changed it gets over 2m views
- they stuck the landingThank you for your interest in Astronomer.
00:00 - i found as many people as i could who work on @KamalaHQ's social strategy (total of five) and averaged their graduation year. it's 2020.
- can’t stop thinking about the food at the glossier party
