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Everyone thinks they can do Web3 marketing. AI makes writing tweets & PRs easy.
But doing it right? That’s the real challenge and my approach always have been ‘do it better’
Here’s how to actually stand out: 🧵👇
Michelle the crypto marketer
553 posts
Michelle the crypto marketer
@michellek_web3
CMO at @pharos_network 9+ years in the industry Crypto marketing pro, ex @somnia_network @zetablockchain, @syscoin, @NervosNetwork, @oneledgertech and more
Pharos
Joined November 2023
- Pharos founder @wishlonger had a panel at @hack_vc the investor of Pharos, with @initia @alt_layer discussing the blue chip of Web3.
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- It’s not that airdrops are bad. It’s that airdrop culture is outdated. Short-term engagement, no retention, misaligned incentives. You’re not building users, you’re farming exit liquidity. We need better systems that reward long-term belief, contribution, and behavior. That’s
- During the @WebX_Asia, @pharos_network team met the leaders from Japan, discussing on the future of RWAfi. Thanks to @sbigroup @DeFimans @akindo_io @kudasai_japan @TermMaxFi @gaib_ai @smbcapital @Ripple @sumitomoexpo and more!
00:00 - @pharos_network is the most potential Layer 1 pre TGE, agree?
- Wrapping up another great year at @kbwofficial 🙌 Huge thanks to our Pharos community @PharosKorea and partners @FourPillarsFP @AsiaStablecoin @gaib_ai @hack_vc @071_labs and many more for the support ❤️ See you all next year, stronger together. (And btw… it’s Michelle, not
- Arrived in Denver, beautiful as always but where is my luggage 😭😂 #united find my bags pls #ETHDenver2025
00:00 - The blockchain space is booming with new L1 & L2 projects, but where are the real dApps? Hundreds of chains compete on TPS, security, and decentralization, yet none of that matters if there are no users and no real adoption. The biggest issue? Developers aren’t building because
- I’m surprised that market is still staying strong after @Bybit_Official hacking. All ppl I met in @consensus2025 HK that bybit did a great job at risk management, what do you think?
- This is so cute thanks to @DreamChainXYZ ❤️❤️❤️
- See you in Korea 🇰🇷Pharos team is gearing up for an action-packed #KBW2025! 👇 Here's where you can connect with us throughout Korea Blockchain Week
