Martin Boon (@martinboon) / X

Martin Boon

4,068 posts

Martin Boon

@martinboon

“Battle hardened veteran of the polling industry”.

London

Joined April 2009

Following

4,075

Followers

Martin Boon
@martinboon
Dec 22, 2019
I conducted focus groups in the NE just before election, and Labour-to-the-core voters despised Jeremy Corbyn & what he’d done the the party so much they could not vote for it even if grandparents turned in their grave. They didn’t mention Tony Blair much, except positively.
Martin Boon
@martinboon
Jan 30, 2022
A landmark poll from @JoeTwyman @DeltapollUK where Labour lead on the holy trinity of VI, economic competence and leader approval ratings.
mirror.co.uk
More voters would back Labour to run nation's finances than the Tories
A poll for the Mirror found that 42% of people would back Labour's Keir Starmer and Rachel Reeves on the economy over 36% who back Boris Johnson and Rishi Sunak
Martin Boon
@martinboon
May 26, 2024
“Bring back national service” is a line I’ve heard countless times in focus groups over the years, and typically by the mad focus group member who I had to put a lid on because they spoiled it for everyone else. That’s who the Tories are clearly now listening to.
28K
Martin Boon
@martinboon
Apr 26, 2017
Replying to @labourlewis
Neither I, nor anyone at @ICMResearch has any knowledge of this poll. Please withdraw our name from it.
Martin Boon
@martinboon
May 16, 2021
I’d like to see a campaign for common sense in how to construct balanced batteries of statements.
Campaign For Common Sense
@CommSenseUK
May 16, 2021
Replying to @CommSenseUK
We found: - culture is to Labour what the NHS was to the Conservatives for so long, its perceived values & priorities are out of step with the public - the Conservatives can confidently take a stand on these issues knowing that they are more in tune with the British public.
Martin Boon
@martinboon
Dec 13, 2019
If my tired eyes have not betrayed me, this is a truly sensational performance from the pollsters, particularly @benatipsosmori and @AGKD123 @OpiniumResearch Congrats to basically everyone.
Martin Boon
@martinboon
Oct 17, 2022
With the honorable exception of @OpiniumResearch I think there is almost uniformity in polling methods. If there were a spiral of silence/Shy Tory effect, right now it would be at its peak, and hardly anyone is controlling for it. Sorry to be a broken record.
Martin Boon
@martinboon
Jun 2, 2017
So @UKLabour just 3-points shy of their historic 1997 victory and 1-point off their 2001 victory. Forgive me for being sceptical.
Martin Boon
@martinboon
Aug 1, 2022
We're thrilled to announce that @LotteHargrave has joined us at @DeltapollUK as Head of Data Science after finishing up her PhD at UCL. Lotte will bring a sophisticated analytical function to our polling work that we've been seeking since @JoeTwyman and I set up four years ago.
Martin Boon
@martinboon
Dec 12, 2019
We suspect @joswinson might be in trouble.
Martin Boon
@martinboon
Dec 7, 2019
Tories 15-points with Opinium. theguardian.com/politics/2019/…
Martin Boon
@martinboon
Sep 29, 2022
Ok, so a bunch of polls have come out at the same time, and one is an outlier that will grab the headlines and the others are around the 20-point lead mark. It’s a disaster for the Tories whatever way you look at it but do exercise some caution with the hot takes.
Martin Boon
@martinboon
Dec 11, 2019
The final @DeltapollUK call for #GE2019 is: Con 45% Lab 35% LD 10% BXP 3% Green 3% Oth 4% Data table at deltapoll.co.uk/polls/general-…
Martin Boon
@martinboon
Nov 14, 2021
A single focus group extensively reported in @thetimes is little better than a bunch of vox pops, especially if it is purposively recruited to reflect a specific group. You need 4 groups min to properly report. 8 people sitting round a table means little to nothing.