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Marketecture is proud to announce we have acquired and revived legendary advertising website @adland, the world's largest collection of ads.
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Marketecture
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Marketecture
@marketecturetv
A different kind of B2B media company. We cover the advertising and marketing industries like no other, with insights, personalities and fun.
- Ari's latest newsletter proposes a framework for defining what the "Open web" is, exactly. Also, our final IAB Tech Lab interview, on the OMSDK. news.marketecture.tv/p/what-is-the-…
- 🚨 Emergency Pod 🚨 Ari Paparo, Andrew Casale and Paul Bannister give their hot takes on Google's retreat on 3P cookies. Spotify: open.spotify.com/episode/2bjeih… Apple: podcasts.apple.com/us/podcast/eme…
00:00 - The Sandbox Episode with @alextcone from Google. ⏲️ Latest timelines 🔧 Hard technical questions 🧨 Breakdown of the IAB's criticisms Spotify: open.spotify.com/episode/0hlxv3… Apple: podcasts.apple.com/us/podcast/epi…
- Equativ (formerly Smart Ad Server) acquires Sharethrough (@sharethrough). Gives them better scale in the US as an SSP and native ad platform:
- Day 2 coverage of #USvGoogle is out. Featuring @slayser8, @jaymfriedman, and former Google engineering director @lipko. monopoly.marketecture.tv/p/us-v-google-…
- 7 minutes until @TheTradeDesk #Kokai stream and we're going to cover it live here. Just like Apple's event, but you don't have to wear anything on your face. 🧵
- Episode 36: @kfranasz from @AdalyticsHQ goes point-by-point on the Youtube report and the company's rebuttal. Also we ask @keithepetri from @lockr_digital to Justify His Existence! Spotify: open.spotify.com/episode/2BGtMw… Apple: podcasts.apple.com/us/podcast/epi… YT: youtu.be/dXJg8lw8gz4
- Netflix going the open route with Magnite, TTD, and DV:
- 🚨Emergency Pod: MediaMath Bankruptcy and Implications🚨 How big was MM? How much money may be lost? What about the customers and employees? Our panel: @aripap @airgups23 @aexm and Ken Rona Spotify: open.spotify.com/episode/4InNrG… Apple: podcasts.apple.com/us/podcast/eme…
- Big news week!Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year. adweek.it/45jyRhP
- Episode 77: @gokulr talks about building AdSense, acquiring DoubleClick, and figuring out what Facebook advertisers actually wanted. Plus a Cannes special report. Spotify: open.spotify.com/episode/4duYQd… Apple: podcasts.apple.com/us/podcast/epi…
