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From @scottbrinker's latest report.๐ค
Your biggest opportunity in 2026 is systematically upskilling your workforce on AI.
Your biggest threat in 2026 is letting them "figure it out".
Your choice.
Shiv ๐ก
15.5K posts
Shiv ๐ก
@airgups23
digital marketing enthusiast, founder of @UofDigital, brooklyn nets fan linkedin.com/in/shivankgupta
Joined February 2011
- The new generation of NBA media guys, JJ Reddick, Draymond Green, Richard Jefferson, Vince Carter, they're all awesome.
- Replying to @eric_seufertWait what? So Twitter has to fork over 30% of ad revenue to Apple for Sponsored Tweets? And Pinterest for their ads, and YouTube, and on and on? Is this going to fly? I would think not?
- last time a major platform switched its primary advertising identifier to opt-in, this happened:
- sometimes I get a connection request on LinkedIn and I look at the person's background and their note and for a moment I feel, "you know what? maybe this person actually DOES just want to connect. for good vibes! ok, I'll do it." then I immediately get a DM pitching lead gen.
- The largest independent DSP is worth $40B The largest independent SSP is worth $1.75B ...
- Lots of bullshit in ad tech. I wrote about it (with help, of course). Thank you @adexchanger for publishing it! #KnowledgeIsPower
- So LiveRamp basically paid the $200M for Habu from the stock bump they got today for buying Habu.
- #adtech companies should NOT be focusing their story on identity right now. everyone is doing that. you just sound like everyone else, and no identity solution seems differentiated. also, marketers are kicking the can down the road. zig while everyone else zags.
