The token launches that work in 2026 won't look like the ones that worked in 2024.
Magna
1,924 posts
Magna
@magna_digital
Token infra that actually works. 160+ protocols. $10B+ TVL.
Joined March 2022
- The overlap is where protocols leave the most money on the table. We built the infra to make it bigger.A bad airdrop doesn't just waste tokens. It tanks sentiment, floods your cap table with farmers, and sets the wrong tone at launch. Kraken 360 works with @magna_digital so this doesn’t happen to our partners. There's a better way to do distribution: kraken.com/institutions/k…
- Magna reposted
7 things that change when a protocol has a qualified custodian - from which investors can participate to audit trails and what your treasury can do with capital🔒 blog.kraken.com/product/360/pr…
- This was the best way to start a packed week in Miami.Founders Night at Mila 🌴 Hard to top that room Thanks to @inkonchain @magna_digital @GSR_io @privy_io for making it one of the best events at Consensus! Building a protocol? Kraken 360 → kraken.com/institutions/k…
00:00 - Most protocols don't think about custody until an institutional LP asks who their qualified custodian is. By the time the answer is "we're in a multisig," the conversation is already over.
- and how are you handle the tokenizationi think the real battle now is who gets to tokenize new and different assets first
- slowly and quietlyThis is how every crypto recovery I've ever lived through felt like. Things just quietly got better. The bears are a little less interesting. The mood shifts. Nothing obviously changed, just the quiet and slow drumbeat of progress seems a little louder all of a sudden.
- A few things teams often underestimate about running staking pools: - Reward sustainability over time, not just at launch - What happens when users try to exit early - How much treasury you actually need to keep the pool funded - Reporting when you need to make decisions
- The custody question comes up. Most protocols aren't ready for it. We help you get the token operations infrastructure in place before that conversation happens.7 things that change when a protocol has a qualified custodian - from which investors can participate to audit trails and what your treasury can do with capital🔒 blog.kraken.com/product/360/pr…
- There are six roles that need to have aligned before a token gets minted: Legal counsel. Tokenomics advisor. Custody provider. Exchange contact. Distribution infrastructure. Smart contract auditor. Most teams have all six engaged. Fewer have all six looking at the same model.
- Every cycle, someone publishes a thread about why airdrops are dead. Every cycle, a handful of well-run TGEs happen quietly, with functioning back offices, real community goodwill, and far less noise than the ones that failed. The bar is low. That is the opportunity.
