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Kurt Elster
@kurtinc
CTO. MBA. The @Shopify expert your developer follows. Consultant, host of The Unofficial Shopify Podcast, app dev, & agency owner. Shopify Partner since 2011.
Westfield Old Orchard Mall, IL
ethercycle.com
Joined November 2012
450
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16.8K
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Posts
  • Pinned
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    Kurt Elster
    @kurtinc
    Apr 14
    51% of people use AI daily. Half of them hate it. I've used AI every single day for two years. I run a Shopify agency. I built workflows around it. And I can spot AI slop from across a parking lot. It makes me want to scream. Here's the uncomfortable truth I shared on stage in
    00:00
    2.1K
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    Kurt Elster
    @kurtinc
    Mar 31, 2025
    this looks like a pack of marlboros, right?
    90K
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    Kurt Elster
    @kurtinc
    Aug 28, 2022
    Our humble podcast for entrepreneurs using @shopify hit 2 million downloads today. 🥲
  • user avatar
    Kurt Elster
    @kurtinc
    Mar 31, 2025
    user avatar
    Kurt Elster
    @kurtinc
    Mar 31, 2025
    this looks like a pack of marlboros, right?
    15K
  • user avatar
    Kurt Elster
    @kurtinc
    Jul 21, 2022
    The new YouTube x Shopify integration in the wild! Videos get a "product shelf" and the channel gets a Store tab. In this screenshot, products link directly to the store, but native checkout is available for "Buy on Google" qualified accounts on mobile first.
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    Kurt Elster
    @kurtinc
    Jul 2, 2024
    Last week I headed to Toronto for @Shopify Editions.dev, where I sat down with industry experts, including @harleyf and others, to break down Shopify’s newest announcements. Watch the full episode and discover the future of Shopify👇 youtu.be/mi3iKmZBxRE
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    21K
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    Kurt Elster
    @kurtinc
    Feb 10, 2025
    What does @Shopify's Acceptable Use Policy say about Yeezy's single product store? Yes, this is real.
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    Zoli ⚡️
    @zolihonig
    Feb 10, 2025
    Hey @Shopify @harleyf you cool with Kanye using Shopify to sell swastika tees? Yes this is real, in 2025. See for yourself at yeezy.com
    69K
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    Kurt Elster
    @kurtinc
    Sep 27, 2024
    bet this sms flow prints money
    19K
  • user avatar
    Kurt Elster
    @kurtinc
    Jul 19, 2022
    Big News from the Mothership: YOUTUBE SHOPPING @Shopify’s new YouTube integration: sell products from your store across YouTube and manage it all in the Shopify admin. YouTube Shopping is part of the Google channel in the Shopify admin. We needed this! help.shopify.com/en/manual/prom…
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    Kurt Elster
    @kurtinc
    Apr 20, 2022
    what fresh sauce has @shopify overnighted me from the north for unboxing? 👀
    00:00
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    Kurt Elster
    @kurtinc
    May 21, 2025
    The Section generator in the new @Shopify Horizon themes is going to blow some minds
    00:00
    19K
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    Kurt Elster
    @kurtinc
    Aug 16, 2022
    We’ve now run the same split tests on four stores with the same results: • hero images on collection pages are just an annoyance for REAL shoppers to scroll past • image sliders/carousels on the home page hurt conversions, it’s a stack of whack content KILL YOUR HEROES
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    Kurt Elster
    @kurtinc
    Aug 25, 2025
    I didn't expect Taco Bell to have this great headline for their in-cart cross-sells. I'm swiping that one
    8K
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    Kurt Elster
    @kurtinc
    May 14, 2024
    Replying to @willnitze
    expose you for what? reviewing your orders for fraud?
    25K