"I miss the old, spend over $20k per day with a couple image ads and a 33 ROAS Facebook."
Me too, pour one out.
The game may have changed, but folks are still making it work.
Here are 5 traits we see with our brands that are still scaling in 2022 ๐
Jordan Menard
4,494 posts
- I've written & ran individual ads that did over 7 figures for Jordan Belfort, Sam Ovens, Donald Trump, Bob Proctor, Robert Kiyosaki, Tai Lopez, The Morrison Bros, and more. Here's 5 key takeaways I got from creating & scaling ads for the biggest personal brands in the game:
- Would you actually like to open up Facebook ad accounts? @lukebelmar We both stick $1,000,000 in an escrow account. We can have 5 people you select two, I select 2 and then a random selection. On a non recorded zoom sign NDAโs (since Iโm private about my brands not a course
- Meta saying you should test in ABO and scale in ASC, and specifically highlights the value of a creative testing campaign. Who could've seen this coming? CC @colinvmcguire @ashvinmelwani @IstvanicMarin
- Copywriting is the fire starter for the marketing process. โข Video scripts โ copy โข Ads โ copy โข Email โ copy โข Landing pages โ copy It's all built on copywriting.
- "Facebook ads are dead in 2022." - People with trash creative who can't reach the next branch above low-hanging fruit.
- hey @spencerinvestor and @coffeebreak_YT you guys should check out @lukebelmar 's interaction with @Jason______A .... you guys would eat this up.
00:00 - Every savage media buyer I know tests creative with abo and scales it where it lies. Everyone has their own twist or style from that foundation , but functionally itโs the same thing. Every. Single. Savage media buyer I know. Does it this way. Iโm sure itโs a coincidence.
- It took 105 days for Instant Hydration to have it's first six figure day. Missed it by 6 days...
- This dude who suddenly became a Christian right as heโs being indicted for scamming calling @Jason______A a maggot in ecomm is amazing how do we bet on thisReplying to @Jason______A and @heystevetanCome compete maggot
- I am still shocked by people who don't use Facebook Ad Library on the regular. It's like a buffet for inspiration.
- "Natural CAC" = the cost Meta wants to charge you to acquire a customer. Hit this number, and Meta will give you nearly infinite scale. Raise budget 100% โ CAC only rises ~10%. For subscription brands, the game is finding this number; then scaling into it. Trying to
- I am thinking about starting an exclusive group for coaching with some of the best marketers I know. The concept is simple; once a week, the coaches get on a call with the community, and we do a live walk through of whatever you're working on. We help you with your business







