100+ hours writing tactics that I’ve honed in my last 10+ years of startup growth. It’s all in my new book, Your First Million: Growth Marketing Blueprint for Startups.
Inside, you’ll find:
🪄 How to understand your product-market fit the fastest way
🪄 Why it’s important to
Jonathan Martinez
4,830 posts
Founder @GrowthPair - hire top global marketers. Prev growth lead at Uber, Coinbase, & Postmates 🌱 @UCBerkeley alum 🐻
- Just released my free 15-page growth guide for scaling your startup 📚 The guide includes: ✅ The way to 10x your growth experimentation ✅ How to build a lean growth stack for attribution ✅ The first growth hire you should make ✅ The most efficient method to finding your
- 2024 was a year like no other. “Crazy” doesn’t even begin to cover it. Here’s my 2024 review: I kicked off the year fresh off a startup exit. Which meant one thing… I finally had the time to dive into everything I’ve put off for years. Before I knew it, that free time
- made all of these vintage ads with GPT. ad game is changing right before our eyes 👀 (used GPT4o image update released yesterday)
- Are you a startup founder? Here's your chance at a free guide designed to help you scale with growth marketing 📖 All you have to do is subscribe to my newsletter (jon4growth.substack.com) and reply to this tweet. I'll send it over to you soon after🚀
- I'm going to start sharing my experiences in 2023 on scaling my startup @SalesKiwi from $0 > $2m ARR in the last 18 months. It's been a wild ride and hope you all can learn from it 💡
- I spent hours collecting top performance ads so you don't have to 🪄🎨 It's a convenient scrollable ad library: - 100s of ads - Categorized by theme, industry, etc - Ad metadata included - Sharable links for each ad Reply "ads" and I'll send it to you. (must be following)
00:00 - If your marketing team manages 5+ growth channels, read this. Here’s the hard and costly truth: When you’re running multiple channels, attribution is never perfect. That’s why incremental testing is a must. It’s the only way to understand what’s driving conversions and
- Professional-looking ads hurt your conversions. They're also expensive to make. Make ugly, interface-hijacking ads that cost nothing to produce instead. All you gotta do is take an interface we all recognize (ex. Apple Notes) and turn into ads. But why do they work?
- I’m going to upset marketers who are in on this LinkedIn ad secret… But I’m going to spill what’s working like crazy right now: We've been testing "thought leader ads" - organic-looking posts with paid spend behind them. It’s like a boosted post, but with all the
00:00 - Your CPC is through the roof. You’re throwing money but the only winner is Meta. People are used to “normal” ads, here are 6 ugly ads that drive up conversion:
- 2025 will bring massive marketing shifts. Here’s my 16 marketing predictions for next year: 1/ Video will remain the dominant content format 2/ Founder-led content will gain more steam for B2B brands 3/ Organic social attribution will become more advanced with tooling 4/ A
- After 12 years in growth marketing at giants like Uber and Coinbase. I’ll never build a growth team without this: 👉 Offshore talent. It’s how I scaled my last startup to $3.5M ARR in 18 months — with an 80% offshore marketing team. For those in the know, it’s the ultimate















