Jess Chan (@jjesschan) / X

Jess Chan

6,692 posts

Jess Chan

@jjesschan

Diary Of An Entrepreneur | Built @longplaybrands & now @heybackbone. $300M+ generated for DTC. Tweets on building a Retention Ecosystem & the journey to SaaS

Toronto

Joined January 2023

Pinned
Jess Chan
@jjesschan
Apr 10, 2023
Been thinking about starting a "Diary of An Entrepreneur" series for a while & figured the best way is to just pull the trigger. In the spirit of Building In Public, I want to start a conversation around the actual day-to-day emotional & psychological journey of being an
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Jess Chan
@jjesschan
Jul 16, 2023
My screen time is getting out of control. I can literally feel my brain chasing dopamine hits multiple times a day. Any tips for breaking this habit?
559K
Jess Chan
@jjesschan
Jun 5, 2024
We wanted to break the internet. And we did. @AaronOrendorff, @AndrewDurot & I put together THE most comprehensive collection of everything you need to nail down EVERY. STEP. OF. YOUR. FUNNEL (and beyond). 1) Beyond The Funnel LTV Playbook by @longplaybrands - 91 pages -
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Jess Chan
@jjesschan
Apr 27, 2024
Hey, I'm Jess👋 I've spent 8+ years helping DTC brands with retention marketing. Then I built @longplaybrands & @heybackbone. We've generated $300M+ for 7, 8 and 9-figure brands like Dr. Squatch, oVertone, Dr. Harvey's, iRestore & Boxed Water. We've helped brands accomplish
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Jess Chan
@jjesschan
Apr 27, 2024
How can I improve customer retention and increase LTV? That's the #1 question we get from generating $300M+ in revenue through retention marketing for DTC brands. And what I can tell you is... Email & SMS marketing isn't enough. Our @longplaybrands team has refined our
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Jess Chan
@jjesschan
Aug 7, 2024
NEW LOYALTY PROGRAM PLAYBOOK 📖 Our teams at @longplaybrands & @rivo have come together to put together this 98-PAGE (!!) guide on everything you need to know to grow a successful loyalty program. ALL for you. ALL for free. All HERE 👇 t.ly/pqP4c In our 5+ years
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Jess Chan
@jjesschan
Jul 10, 2024
NEW SUBSCRIPTION PLAYBOOK ALERT 🚨 Our team at @longplaybrands collaborated with @icon @SkioHQ team to put together a in-depth 30-page playbook on all the tactics to launch, grow & scale a successful subscription program for DTC brands. Here's what it's got: 1.
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Jess Chan
@jjesschan
Jun 22, 2023
VIP behind-the-scenes look at how I ended up here ft. a classic @thesamparr savage backhanded compliment about my face 🤣
Sam Parr
@thesamparr
Jun 22, 2023
Replying to @thesamparr
.@jjesschan - Owns an ecom and saas biz - Double blackbelt in taekwondo (god dam) - Toronto based
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Jess Chan
@jjesschan
Sep 3, 2023
Drinking water is the daily habit I've been trying to start for 10+ years and have failed miserably. What're some tips to drink water regularly?
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Jess Chan
@jjesschan
Apr 10, 2023
One of the biggest mistakes ecom brands make? Small brands trying to emulate big brands without realizing that a lot of their tactics only work now BECAUSE they're big. What are the most common tactics you've seen brands trying to copy that don't work until they're big enough?
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Jess Chan
@jjesschan
Apr 8, 2025
One of the things no one talks about in being an entrepreneur... The patience & challenge of holding onto a vision. It takes seconds to have an idea. It takes months to form it into a plan that makes sense. And it takes years to turn it into something real. And in that time,
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Jess Chan
@jjesschan
Jun 24, 2023
Anyone have a recommendation for a freelance designer that can do basic designs to illustrate concepts (eg. marketing funnels, graphs, venn diagrams etc.) Don't need crazy creative designs, I'm talking napkin-sketch style with simple lines/shapes.
15K
Jess Chan
@jjesschan
Jul 16, 2023
Replying to @jjesschan
wow ironically I was away from my phone for like 5 hours & this blew up 🤣
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Jess Chan
@jjesschan
Jan 14, 2025
NEW E-COMMERCE PLAYBOOK 📖: AMPLIFYING AD SPEND Optimizing your ad spend doesn’t just happen on your ads. After all, most DTC brands have a 2-5% website conversion rate. What if, instead of spending more to acquire more visitors, you could convert more of them? Get it here:
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