Pinned
hot take...
brands out here still thinking CX is a cost center.
meanwhile, the best retention strategy is…actually giving a sh*t.
okkkkbyeeee
Jess Cervellon
1,222 posts
Jess Cervellon
@jesscervellon
Fractional Marketing & CX Wizard for eComm & CPG Brands @ Open Late Collective | prev @feastables by @mrbeast | listen to @abovethefoldpod 👇
- THE DTC guy @mrsharma asked ME to sit down with him to chat all things customer experience and then he wrote about it. 🥲 You know I dropped the hot takes. Here is an amuse bouche of some items we chatted about 🧵
- new logo and new partnership for Feastables. 💁♀️ who dis? 😍teamed up with the @hornets to debut our new logo and become their official jersey patch sponsor this NBA season
- Today’s my 30th birthday for the 8th year in a row 🎉 🙃 Cash is weird, 🍫 is best, but my real homies know I like nothing more than vibin’ on growth & CX strategies. So if you have buds that may find that helpful, I consult & do fractional CXO work for the best brands in DTC
- Work with @RosenZone day and watch him drink 4 espressos in a matter of an hour. Big things happening in little spaces!
- Nothing like having your phone number leaked and getting 100s of little kids calling to ask for MrBeast to really cap off your Friday. 🫠🫠🫠🫠🫠🫠
- What a cutie adventure through NYC today 🥹 Started with a DTC coffee hour hosted by @RosenZone, @patrickbjohnson and myself at @cometeer’s office. Ended it hosting a CX Dinner with @hiwonderment & @coterahq Thank you to everyone who came to both events! DTC community is 🔥
00:00 - A small piece of my role as a CX Leader for @Feastables is also being a lil Tesla slanger for our giveaway winners. Gotta tell ya…the joy we bring to these people when they get their prize is 👩🍳 💋
- Yo, NY DTC friends! I will be hosting a cutie dinner on July 26 (in NYC). DM me for deets if ya want to hang! 🫶
- While in PDX, you can always count on @AaronOrendorff to meet up very early in the AM to chat over coffee about all things marketing, life, and all the ecomm jams. He’s a real one and a fucking angel ❤️🔥
- Taking all the internet friendships offline and meeting IRL this week 🥲❤️
- London wasn’t on the travel bingo card for the day but here we are ¯\_(ツ)_/¯ I got 18 hours, where is the best food? 🍛 🥟
- pet peeve: connecting with someone on a social platform then them immediately jumping into your DMs to sell you something. Can't we just be homies and you NOT try to slang something to me?
