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Jack Appleby
@jappleby
Social Media / Influencer Marketing Consultant Writer, Future Social (85k subs) Work: Microsoft, Verizon, Beats By Dre, Community (six seasons and a movie!)
New York, NY
linkedin.com/in/jackappleby/
Joined February 2009
2,191
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76.3K
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  • Pinned
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    Jack Appleby
    @jappleby
    Apr 2
    I've got two jobs now, with two very diff looks. Together, they combine for 450,000 followers. Two totally unique media businesses. I'm a marketer/consultant... and a pro hooper? Lemme explain. MY MARKETING SIDE You're on my Twitter right now, so you probably know Marketer
    57K
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    Jack Appleby
    @jappleby
    Feb 12, 2024
    Dunkin just won the best Super Bowl ad. It’s hysterical, has big name celebs, has cameos that actually add to the ad, and is ridiculously memorable. Perfect in every way. x.com/dunkindonuts/s…
    6.8M
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    Jack Appleby
    @jappleby
    Mar 23, 2023
    Congress asked TikTok's CEO if he'd be willing to divest from Chinese ownership. His incredibly fair, savage answer? "American social companies don't have a good track record with data privacy and user security. I mean, look at Facebook and Cambridge Analytica."
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    6.4M
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    Jack Appleby
    @jappleby
    Mar 17, 2020
    .@johnlegend is performing a live concert on IGTV to 114,000 people as @chrissyteigen sits on the piano in a towel.
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    Jack Appleby
    @jappleby
    Feb 12, 2024
    Okay, this might be the smartest behind-the-scenes content I’ve ever seen. Dunkin set up a tire target for Ben Affleck, Matt Damon, and Tom Brady to throw at during the commercial shoot, all while they’re wearing Dunkin jumpsuits. Easy, smart, fun for the actors, viral.
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    3.8M
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    Jack Appleby
    @jappleby
    Sep 21, 2020
    Googling symptoms only tells you which diseases have the best SEO
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    Jack Appleby
    @jappleby
    Apr 4, 2024
    The creator economy, but 🧈. - creator made a garlic butter video - went viral, made it a series - earned 1 billion views in 90 videos - started an organic butter brand - sold 100k blocks in 10 weeks The story of All Things Butter.
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    Jack Appleby
    @jappleby
    Jul 3, 2023
    To employees who had to work today before tomorrow’s national holiday: good on you for showing up. To companies who had employees work today: I can’t express how easily you could’ve given your team a 4-day weekend, how little they wanna be working, & how unimportant work is.
    1.6M
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    Jack Appleby
    @jappleby
    Sep 23, 2020
    .@XBOX just posted their first TikTok and I'm crying laughing. Brands who turn community chatter into ridiculous, self-aware content win.
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    Jack Appleby
    @jappleby
    Sep 8, 2020
    A major, major @XBOX leak was handled masterfully on social in the middle of the night. Let's look at how Xbox made several viral moments out of a bad day thanks to some memes, quick thinking, & a big company that's agile enough for fast approvals. Thread 🧵 //
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    Jack Appleby
    @jappleby
    Jan 4, 2020
    My parents have Instagram, but they don’t post. “We don’t know what to post! We just like to watch!” I toss low-hanging millennial jokes & call them old. Then I realize. I watch TikTok daily, but don’t post. Because I don’t know what to post. I just like to watch. Oh no.
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    Jack Appleby
    @jappleby
    May 22, 2023
    When this guy went viral for holding a beer instead of an iPhone, @MichelobULTRA went real-time marketing. Within 48 hours, the brand: - made him their social spokesperson - gave him his own merch line?! - took him to the next PGA tour stop A social case study + analysis 🧵:
    3M
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    Jack Appleby
    @jappleby
    May 10, 2022
    Replying to @MrBeast
    I posted a screen recording of a Foo Fighters Instagram Story ad promoting the new Foo Fighters album. I got a DMCA notice and almost lost my Twitter account... for sharing an advertisement... for them.
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    Jack Appleby
    @jappleby
    May 29, 2021
    They're not "bad at texting." They're just not texting you.