James Murphy (@jamestmurphy

James Murphy

5,595 posts

James Murphy

@jamestmurphy_

CEO @drinklmnt on a salty rebellion to restore health through hydration. Investor in healthy brands. Pursuing business aligned to biology.

Bozeman, MT

LinkedIn.com/in/jamestmurph

Joined May 2014

Pinned
James Murphy
@jamestmurphy_
Dec 20, 2024
“Noise destroys information by introducing uncertainty” - Principles of Neural Design @whatishealth21 We have a problematic amount of noise online around health, with zero accountability by those who create it. It’s harmful to a healthy system, society. More to come.
24K
James Murphy
@jamestmurphy_
Dec 24, 2024
The negative version of this tweet “made it all the way around the world before the truth could get its pants on” (200k people in 2 days). The redaction, probably a fraction. Give this a mention or a like in the name of amplifying healthy, accurate, content. I appreciate
Jordan Ross
@jordan_ross_8F
Dec 24, 2024
I fucked up—big time. I drove 200k+ people to the wrong message. It hurt a reputable brand, my credibility, and my years of work. Here’s my mistake with LMNT and what you need to avoid.
42K
James Murphy
@jamestmurphy_
Jul 29, 2025
We just had $1.6MM in retail value of product stolen. It’s a sophisticated scheme. A truck driver shows up to our manufacturer with all the right paperwork and picks up a full truck-load of goods (hacked system or inside job?) Drives off and never delivers to the 3PL.
57K
James Murphy
@jamestmurphy_
Jan 23, 2025
Pioneer Pastures out nation-wide in Target. A2 milk (gut friendly) Ultra filtered high protein/ low sugar Lactose free Protein shake and half gallon milk This brand is a game changer
Cernovich
@Cernovich
Jan 22, 2025
Great high protein milk. A2 milk has ease of digestion although for me that’s not an issue. ITS ALL ABOUT THE MACROS babe. But for those who have issues with milk, a big big win. Investing in it was a no-brainer. Hyped! This stuff is incredible.
43K
James Murphy
@jamestmurphy_
May 7, 2024
We’re live! LMNT SPARKLING - welcome to the next chapter 👊🏻⚡️
LMNT
@drinkLMNT
May 7, 2024
Introducing LMNT Sparkling⚡️ Sparkling is our team's most ambitious undertaking to date. The end result is something we’re especially proud of — one our whole team had a hand in bringing to you. Because that’s what this is about. Putting health in your hands.
00:00
22K
James Murphy
@jamestmurphy_
May 21, 2024
And we’re live to all! (Contiguous US… shipping this stuff is so expensive)
LMNT
@drinkLMNT
May 21, 2024
INSIDERS got first dibs. Now LMNT Sparkling goes public — available throughout the contiguous US ⚡️ Sparkling offers an invigorating way to take health into your own hands. To sip something that turns the tide towards health. Welcome to the next chapter in the Salty Rebellion.
14K
James Murphy
@jamestmurphy_
Jan 14, 2025
Hydration + Starlink @drinkLMNT @Tesla
5.6K
James Murphy
@jamestmurphy_
Oct 17, 2024
$1,500 / month govt funding for Ozempic - For half the price, we could purchase regeneratively raised organic agriculture, organic food for every American three meals a day and gym membership for every obese American. Our approach to health is so broken.
5.6K
James Murphy
@jamestmurphy_
Feb 1, 2023
Replying to @jamestmurphy_ @pt and 2 others
Imagine, “Is a meat-based diet best for me?” - we can’t comment on highly politically charged diets. “Is a plant-based diet best for me?” - yes! It’s better for your health and the environment. This is a harmful paradigm - directly leading to poor health.
1.6K
James Murphy
@jamestmurphy_
Feb 8, 2022
You know the intro email where you connect two people? You’re not writing it for them. It’s an opportunity to share a few lines of gratitude for the role each has played in your life. Write it like that and see how you feel. See how it impacts the connection you’ve made.
James Murphy
@jamestmurphy_
Nov 25, 2019
Replying to @shl
Post series B (or other similar metric) you’re no longer a startup. In other words, most the jobs in tech are not with “startups.” Just high growth companies.
James Murphy
@jamestmurphy_
Jan 8, 2025
We’re sending LMNT to LAFD and first responder teams fighting fires in LA. We have some connects but can do more. If you are connected to teams and hydration would help, comment or DM me. We’ll get right on it.
4.4K
James Murphy
@jamestmurphy_
Dec 25, 2024
In the last 24 hours I’ve heard from 6 other brands and 4 attorneys. A) twitter is great. B) inflammatory content seems to be a growing problem for brands.
4.5K
James Murphy
@jamestmurphy_
Sep 1, 2020
Also breaking: Liquid IV acquired by unilever. Certainly expands the pie in terms of potential beverage acquirers. unileverusa.com/news/press-rel…