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Blake Emal
@heyblake
I build positioning + messaging systems for SaaS companies // CEO of Boundset + Pagetear
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Joined December 2013
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    Replying to @heyblake
    Serious about growing your brand/revenue w/ content? Book a 15-min discovery call:
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    Inside Out giving us the tools for great emotional marketing:
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    We shouldn’t glorify the “grind”. Let’s glorify: • 8 hours of sleep • Taking vacation days • Taking regular breaks • Taking mental health days • Working on something meaningful • Turning work off when it’s done • Setting work-life boundaries • Making friends at work
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    7-minute masterclass in marketing.
    00:00
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    I’ve audited 500+ websites over the past 6 years. Here are 17 learnings to help your landing page convert:
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    Still can't unsee this
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    You’re not paid based on how hard you work. You’re paid based on how hard you are to replace. I went from 0 to CMO in 7 years. THREAD: 18 lessons to become indispensable at work.
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    Apple's marketing philosophy in one page:
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    Cheatsheet of cognitive biases (Steal this)
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    I analyzed 100s of landing pages to give you some inspiration. Here are 34 of the very best:
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    Your marketing degree cost $80k. Here are 70 lessons that'll cost you $0 and teach you more than college ever did:
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    Can’t ever get this image out of my head… Great writers write musically.
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    UI is the bottle. UX is not having to think about the bottle.
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    Data + Stories = Understanding