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Future
@future
Your guide to technology, innovation, and where it’s all going.
Metaverse
Joined April 2007
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    Jeff Bezos famously said, “Your margin is my opportunity.” Now, your office is your competitor’s opportunity, writes @chris_herd. Any company that’s less remote than its competitors risks losing its most talented people. Why remote startups will win the war for top talent 🧵👇
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    A startup’s data room is key for raising venture capital. But many founders waste time compiling data investors don’t want or need. From @venturetwins, a 🧵 on what founders need to know, including specific data investors want to see, info to leave out, and traps to avoid.👇
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    Netflix famously knows which thumbnails work best. Google tested 50 shades of blue for hyperlinks in 2009, leading to a $200M increase in revenue. But pretty soon AI will be able to predict the best thumbnail or color without any A/B tests. How? An emerging tech called neuroAI.
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    This year’s Marketplace 100 is out — a ranking of the largest consumer-facing marketplace startups and private companies. See who comes out on top and learn about emerging marketplace trends in this report by @omooretweets and @brandonlbarros.
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    "Go-to-market" in web3 means something completely different from the customer acquisition funnel models we're used to. @meigga gives you the new frameworks, the new metrics, and what it means for builders in the emerging economy. future.a16z.com/go-to-market-i…
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    It used to be just “work-to-earn,” but the future of income is “x-to-earn” — play to earn, learn to earn, create to learn, and work to earn. @BenSchecter on how DAOs can coordinate this new activity outside the context of corporate systems. 👇 future.a16z.com/the-future-of-…
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    The 6 types of North Star Metrics: • Revenue • Customer growth • Consumption growth • Engagement growth • Growth efficiency • User experience @lennysan surveyed 40+ high-growth companies and built a framework for choosing the right north star. future.a16z.com/north-star-met…
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    A zero-knowledge proof is a concept that sounds like magic—because it is. @1HowardWu explains why this cryptographic technology can radically change how we share and control our own data on the web. future.a16z.com/a-privacy-laye…
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    1/ A year ago, we launched Future.com. Thank you to everyone who has contributed pieces and ideas, as well as shared and read what we’ve published. To celebrate this milestone, we’re sharing some of our favorite and most-read articles. 🧵👇
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    Here’s what you should know about The Merge — Ethereum’s upcoming transition to proof-of-stake. Future talks with @dannyryan about 👇 What The Merge means for Ethereum: future.com/what-the-merge… And how The Merge will impact future Ethereum upgrades: future.com/how-the-merge-…
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    In 2020, people spent $54B on skins, virtual goods, and extra lives in games like Fortnite & Candy Crush. It's one example of how fungible and non-fungible tokens enable an internet-native economy, says @patrickxrivera. And it's just the beginning. future.a16z.com/a-taxonomy-of-…
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    There’s a huge gap between what “developer-influencers” are talking about and the daily reality of most devs, argues @jeanqasaur. Truths to embrace, myths to dispel, and solutions for software buyers and builders to improve developer experience for all: future.a16z.com/software-devel…
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    Introducing the Data50: 2022. After a record-breaking 2021 in which data companies received tens of billions in VC investment — and an already strong 2022 — these are the next generation of category-defining data companies.
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    Some of the big ideas, movements, and research areas in crypto and web3 over the last few months. Here are seven pieces that describe the possibilities of a decentralized future and what is needed to build it. future.com/crypto-web3-so…