So I thought I would share some SEO wisdoms & learnings from my overall experience in the SEO space. I started SEO in the last 1990s optimising for Yahoo, Altavista, Freeserve, Lycos, Hotbot, Inktomi, Dogpile, Ask etc. etc.
So, I've been in the game a long time.
Equally, I've
Daniel Foley Carter
1,585 posts
SEO-stack.io £50k MRR, SEO-audits.io £40k MRR, Assertive-media.co.uk - £100k MRR - agency owner, SaaS Builder, SEO Lover.
- Google search has gone from bad, to worse, to atrocious. They've completely lost control of their own algos - they roll out updates that cannot differentiate between genuine publisher sites and spam sites. Both of these snapshots show decline - however, 1 site is spammy, 1 is
- SEO TIP! Address NON INDEXED page issues from search console by doing the following. 1. Crawl your site in full with Screaming Frog SEO Spider - ensuring you set the following: Go to CONFIGURATION > CRAWL CONFIG Then go to > Crawl: Check follow internal nofollow, crawl
- I've built a new reddit search engine using AI. Check it out. google.com
- Seeing so many stories like this - GENUINE publishers getting absolutely ruined by @Google's garbage HCU update. HCU IS NOT ABOUT CONTENT - It's about BRAND AUTHORITY and UGC. I've audited COUNTLESS SITES hit by HCU, all had amazing content, good engagement. Don't be fooled.
- We rebuilt GSC and integrated it with AI. This is not an add in, it's fully independent of Google, we pull every dimension over GSC API, we reprocess and store every dimension. This is significantly faster and better than GSC. Unlimited data.
- HCU recovery IS possible but, not in any meaningful timeframe for those who lost all their income. I've been doing ridiculous tests and I can 100% categorically say that once your domain/content is "marked" that's it - literally. Take this example - we had nothing to lose,
- We rebuilt Google Search Console and since - we've been making it steadily better. Bypass ALL 1000 row limits View up to 60 months of data Layered filtering Day/Month View Coloured Core Update Overlays AI driven annotations system on top of GSC data HTTP Status on Pages Lazy
00:00 - This is not funny @Google @searchliaison @dannysullivan People's income and livelihoods have been ruined by HCU, so why wouldn't they opt to get an audit to try find a solution? How utterly broken Google has become. That's akin to telling people not to get legal advice forI need to get off twitter for the day before I explode.
- SEO is easy. NB this isn't even 1/10 of the list. Cannibalisation: Similar Pages Segment Cannibalisation: Query & URL Analysis HREFLANG & Country Level Page Cannibalisation Checks HREFLANG Traffic Segment & Analysis Compare Static vs Parameter Driven URLS Build Opportunity URL
- The biggest fucking problem with the SEO society is that its full of poor SEOs convincing other people to become rich by doing ABC and selling a load of rubbish convincing people to buy something. Same for the people posting "insane growth" carousels, shock faces of themselves
- I've today made the decision to sell up and leave the UK. We've had enough, the corruption here is unreal, the level of taxation (theft) is one thing, but going to a corrupt government that funnels public money into private companies (then writing of the debt) is another.
- SEO stack went live today. 3 Years + 8 months of constant work. Over £250k of investment from my audits business. Countless sleepless nights. It's here an whilst we're ONLY at V2 phase 1 - we've got a huge functionality roadmap with LOADS of upcoming tools, integrations and
00:00 - IF YOU ARE USING JAVASCRIPT TO DYNAMICALLY LOAD CONTENT AFTER INTERACTION GOOGLE WON'T SEE IT! Just audited a client website where the NAVIGATION had a static output for the visible link elements, but the entire navigation architecture below it was triggered dynamically by








