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"How 7-Figure Newsletters Make Money"
For the last few weeks, I've been doing this talk, based on 6+ months of dedicated research.
Time to see if it translates well to Twitter. For your viewing pleasure...🧵
Ethan Brooks
2,578 posts
Ethan Brooks
@damn_ethan
- The term "Community" is thrown around a lot today, especially in creator circles. Let's be clear about one thing -- if you're not fostering connections between your readers, you don't have a community, you have an audience.
- 1/ How 7-Figure Newsletters Work Stoked to get back to writing about newsletters here. For easy reference, you can find all the threads below (will keep this updated). Based on months of dedicated research and dozens of interviews with operators across the industry. Enjoy!
- This is really cool... In the image below, a figure stands beneath a roof. The roof is supported by just 1 corner. The problem: How would you strengthen the roof so you could rest a brick on top of it? To make it a little more interesting, assume each brick you add costs $0.10
- Katy Huff sold millions of dollars in ads at The Hustle. During several interviews together, she unpacked 3 key parts to the ad sale process: 🔍 Lead Prospecting 📣 Initial Outreach ☎️ Sales Calls So much expertise. Maybe too much for tweets. But here are some key insights..🧵
- .@alexgarcia_atx is a growth wizard. Examples: 🐦 Twitter from ~2k to 40k in <2months ✉️ Personal newsletter from 0-7k w/ 44% open 🔉 Helped My First Million hit Top 12 on Apple Podcasts Last night we co-hosted an event on growing newsletters. Some notes I took from him.. 🧵
- One of the coolest tools for finding your audience. It shows a mind-map of related subreddits to help you find new niches. anvaka.github.io/sayit/?query=w…
- A well-curated twitter feed offers all the benefits of insider trading, without the jail time.
- If you've ever wondered how many hours @TrungTPhan works... This is the playlist he keeps on repeat at his desk.
- "How do I do paid growth for newsletters?" This is one of the most popular questions we heard while researching the Newsletter Guide. So we interviewed our growth team @theHustle, plus experts from all over. Let me break down what we found...
- Okay, this is gonna be controversial... But as-promised -- recommendations on the best tools for your newsletter stack. These are based on my opinion as a developer and newsletter operator + research into what's being used at The Hustle, Morning Brew, NYT, and others... 🧵
- Have you heard of the Inverted Pyramid? Once you know it, you'll see it everywhere. It's a framework you can use to make ads in your newsletter better. Better Ads >> More Clicks >> More 💰 Here's how it works...🧵
- Elon is a master of spin. Everyone's talking about his poll. But here's why it's even smarter than most people think...👇
- Planning to use paid ads to grow your newsletter audience? You'd better know your Target CPA (cost per acquisition). Target CPA is THE critical factor in running paid ad campaigns. It's how you know if you can grow profitably. Here's a step-by-step guide to calculating that.
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