Kylie Jenner's RTD vodka soda brand Sprinter shipped 140,000 cases in its *first month* of business.
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- Hershey recently released its 10-K and now we know they spent $75.5M to acquire Sour Strips.The Hershey Company is acquiring Sour Strips, a fast-growing sour candy brand, for an undisclosed sum. Sour Strips was founded by internet personality Maxx Chewning in 2019. More info ➡️ t.ly/CRA1d
- P&G is acquiring black-owned haircare brand Mielle Organics for an undisclosed sum. Mielle was founded in 2014 by Monique and Melvin Rodriguez.
- The Hershey Company is acquiring Sour Strips, a fast-growing sour candy brand, for an undisclosed sum. Sour Strips was founded by internet personality Maxx Chewning in 2019. More info ➡️ t.ly/CRA1d
- Garage Beer, one of the fastest-growing beer brands in the U.S., just secured a strategic growth investment from Durational Capital Management. Over the past year, Garage Beer’s volume has surged over 400%. Existing owners Jason Kelce, Travis Kelce, and Andy Sauer will remain
- Neutonic, a London-based nootropic energy brand, raised $3.7M in funding at a $20M valuation. Founded by Chris Williamson, James Smith, Luke Betts, and Shan Hanif, Neutonic sells productivity-focused energy drinks and supplements. The company has done $10M in sales and sold
- L’Oréal has agreed to acquire Aesop for $2.25B 💰
- Church & Dwight agreed to acquire skincare brand @herocosmetics for $630m. Congrats to @jurhyu and the incredible team at Hero!
- First look at Man Cereal, the new creatine + protein cereal brand.
- PepsiCo is in advanced talks to acquire Poppi for $1.5B. PepsiCo has been bulking up its better-for-you portfolio lately. Last year they acquired Siete for $1.2B then purchased the remainder of Sabra for over $240M.
- Sauz, a next-generation pasta sauce brand, closed a $12M funding round led by CAVU Consumer Partners. Coefficient Capital, Palm Tree Crew, and Strand Equity also participated in the round. Sauz will use the funding to raise awareness and expand distribution.
- Church & Dwight is acquiring Touchland for up to $880M. The deal includes $700M in cash & stock along with a potential earnout of $180M. Touchland's TTM net sales through March 31, 2025 were approximately $130M. EBITDA for the same period was an impressive $55M. Touchland is













