Replying to @kicks
This has to have been some sort of spoof for a Netflix documentary or something.
Chris Mikulin
27.6K posts
Chris Mikulin
@cmikulin
growth consultant π β’ sold my agency β’ prev ran a yo-yo company πͺ β’ ex-mechanical engineer β’ super into: my family, soccer, basketball, biking
Edmonton, Canada
Joined December 2013
- Shutterstock Recreated the Notorious Fyre Festival Promo Using Only Stock Video Footage. HA!
00:00 - We just hired our 10th full-time team member and she starts on Monday! There was only 2 of us working full-time at the beginning of April. Wild! Super proud of the team weβve built, feeling pretty lucky!
- Well Iβm officially down 55lbs since November of last year β¦ and today I discovered I can do pull-ups again! The weight-loss has been good for the knees. But the things Iβm most proud of are that I no longer have high-blood pressure, my T2D is almost in remission, and Iβm so
00:00 - Iβm working on an ad account in the UK that has the most simple setup ever and it just slays. Consistent 4-5x ROAS. One CBO campaign. 2 ad sets. One for prospecting and one for retargeting. Thatβs it. Just dead simple. All about the creative.
- Reminder: When talking to clients who are spending like $150-300/day be careful about calling their spend small. To them this could be a lot and it took them a lot of blood sweat and tears to get here.
- I'm SUPER excited to announce that I have accepted a role at @shoelace as their new Chief Strategy Officer! Can't wait to start building alongside my good friend @CoryDobbin and the amazing team he's built. After one of the toughest years of my life, I couldn't be more stokedI said 2024 was the year of Shoelace, and I wasnt joking π Super pumped to announce that @cmikulin has joined the team as our CSO. Together we will make Shoelace one of the greatest agencies in the space. Brands: If you need help growing, now is a great time to get started π
- Replying to @TheMedalCount_ and @MorganF64963411gymnasts are freaking tough af
- I really regret how much I isolated myself over the last 8yrs. Spent some time today with an old friend and it was a blast. Puts things in perspective. Work and everything has been going really well but personally I feel pretty empty. I donβt want to be like that anymore.
- UTMs are all the rage! Here's a look at the structure we're using. Helps us see what's working: FB vs IG. utm_source={{site_source_name}}&utm_medium=paidsocial&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}
- Some people prob wonder why I RT other agencies/founders. Honestly, life is too short to be all weird and competitive. I look up to a lot of people in our industry and am so thankful for what theyβve taught me along the way. *plus Iβm boring
- Hey new Twitter followers! Just to prep you for what youβve gotten yourself into, hereβs what I normally tweet about: π€ industry updates on digital marketing & paid social π§ tips Iβve learned while running paid social over the last 6 yrs β helpful advice or an extra set of π
- Excited to announce the launch our new venture @itsOddit! We provide easy to digest audits for DTC brands who could use a hand boosting their conversions and strengthening their brand messaging. Time to tighten things up! Let's gooooo!
- Last year I was in a facility for depression and anxiety for about 1.5 months. This year has been one of the best Iβve ever had. Every other day I tell my wife how happy I am now. There is no shame in taking a break to invest in your mental health. I was so worried about
