How Carhartt accidentally became a streetwear brand
A quick story about the rise of Carhartt WIP 🧵
clayton chambers
12.2K posts
clayton chambers
@claytonchambrs
Exploring the business of taste 🌐
Projects: [email protected]
Newsletter, links, & resources 👇
Joined March 2017
- Graza projected to bring in $48 million this year for making olive oil in a squeeze bottle with nice branding CPG is crazy
- These packable slip-ons from Merrell are quite possibly the best thing I've ever seen
- Gorpcore had another huge year. And in 2023 it's going mainstream, and you can't stop it. Here's a trend review on what happened in 2022 and some indicators of where we're going 👇 🔮
- KITH releasing a pair of Adidas Sambas with Clark’s—
- HOKA is out here making "recovery mules" I know a lot of folks (myself included) who would wear this just to recover from life, let alone running 😅 These also make for great chore/house slippers if we're being honest
- Startup merch is notoriously trash, but Notion's Kinfolk Mag-esque chore coats is a rose among thorns
- Here's my progress report on J.Crew's comeback (so far) And four indicators they're on the right path 🧵
- I love when brands think outside the box with product design. A microfiber towel that doubles as a chessboard! This great stuff from William Ellery and Madewell Mens on their summer outdoor collection 🏕️
- This is one of my favorite ads ever. You know you're a brand that transcends socioeconomic barriers when you can have two customers like this.
- Microsoft has entered the streetwear chat. They teamed up with graphic designer Gavin Mathieu from Supervsn to create a line of Normcore merch. Nicely executed imo
