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Marty Cagan
@cagan
I'm no longer active on this platform.
Silicon Valley
Joined January 2009
Posts
  • Pinned
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    To however many of my Twitter followers are still here: just wanted to let everyone know that I will no longer be posting or engaging on this platform. You can find me on LinkedIn.
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    Product Twitter: treat yourself to a free, 1-hour true masterclass on product from Steve Jobs, circa 1995, covering product discovery, the dangers of process people, the perils of roadmaps, why so many companies lose their product mojo, and more: youtube.com/watch?v=aJzmlo…
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    I just posted an article that I fully expect will upset many in the product community, but I believe it's important, and I'm hopeful it can explain most of the noise and confusion in the community about the role of product:
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    I just published an article on Agile in large enterprises - I'm pretty sure I won't make many new friends with this, but I believe it is important to call this out:
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    after nearly two years of work, the author copies of EMPOWERED just arrived:
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    I just want to a take a moment to give props to the @zoom_us engineering team. I can only guess at the impact to their numbers over the past week or two, but I am sincerely impressed at their robustness of service under this type of scale duress.
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    I wrote this new article for aspiring product managers, to try and get them started in (what I consider) the right direction:
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    I just published an article explaining why I am no longer an advocate for OKR's for most companies, and the reason I think for those companies it's just a big waste of time:
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    I don't think I've ever seen this particular quote, but it captures a very big and important concept really well:
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    happy to see more people (@stevedenning) calling out SAFe for the fraud it is...
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    INSPIRED is for product managers and product teams; EMPOWERED is for product leaders - the managers and leaders of product managers, product designers and engineers. The goal is for the leaders to learn how to provide the environment necessary for product teams to do great work.
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    Product friends... I do a lot of interviews, but this podcast with @lennysan is my favorite so far. We tackled many very big and hard topics, getting to the core of what makes product difficult and what is truly necessary to succeed. I hope you give it a listen:
    ✨ Here’s my conversation with Marty Cagan (@cagan) Learn: ▫️ What Steve Jobs can teach you about being a great PM ▫️ The biggest misconceptions of great product teams ▫️ How to change your product culture ▫️ Diseases of product teams ▫️ More Links below youtube.com/watch?v=h-KVGH…
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    Obviously I'm more than a little biased, but I truly believe this is the right 3 books for aspiring strong product people to get their career started in the right direction:
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    I have no good excuse for why it's taken me so long to finally write this; hope it's helpful to those working to move to truly empowered product teams: svpg.com/product-manage…