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Barry Hott ☄️
@binghott
Caring waaaay too much about ads since 2008 Building URLLove.It - Monitor your site, competitors, and search results for changes. 🎥 Adcrate.com
Brooklyn, NY
bhott.com
Joined February 2009
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  • Pinned
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    Barry Hott ☄️
    @binghott
    Jan 3, 2022
    I've spent almost $1 billion advertising on FB since '08 and this is something I see advertisers getting wrong all the time: 🛑 Stop focusing on FB CPMs (and CPCs)! They don't matter that much. ❌ Turning off ads due to high CPCs or CPMs can be turning off top performers. 🧵👇
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    Barry Hott ☄️
    @binghott
    Sep 12, 2025
    Hey internet friends, meet my new son!
    52K
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    Barry Hott ☄️
    @binghott
    Dec 31, 2024
    Replying to @seanfrank and @elbaum_kev49941
    Most traffic is due to congestion, not accidents
    8.1K
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    Barry Hott ☄️
    @binghott
    Dec 15, 2022
    I spied on my mom while she shopped to buy something on her phone. What I witnessed was a study in real-world ecom buying behavior, user experience, discounting, and marketing attribution:
    266K
  • user avatar
    Barry Hott ☄️
    @binghott
    Sep 29, 2022
    You probably don't want to hear this, but you need to: Stop wasting time on FB audience testing You don't need much more than 3 ad sets: 1 broad 1 lookalikes of purchasers (10%!) 1 relevant interests That's it. Focus on your ad creative, that's what really matters.
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    Barry Hott ☄️
    @binghott
    Aug 12, 2022
    I've been working in marketing for over 15 years. Here are some of my fav tools that I could've only dreamed of back then and everyone should be using now:
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    Barry Hott ☄️
    @binghott
    May 19, 2025
    ARE YOU KIDDING ME, CHATGPT?! C'mon @OpenAI @sama
    64K
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    Barry Hott ☄️
    @binghott
    Jan 28, 2025
    Big day! I signed the lease and got the keys to my new big boy office space.
    19K
  • user avatar
    Barry Hott ☄️
    @binghott
    Oct 5, 2017
    If The Real Bag Dogs of New York was a TV show, I'd watch it @AnimalPlanet @dog_rates #rbdony #subwaydogs #subwaydog
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    Barry Hott ☄️
    @binghott
    Apr 27, 2022
    Stop making DTC ads that your marketing team likes. Your customers are not marketers.
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    Barry Hott ☄️
    @binghott
    Aug 8, 2022
    $600k+ stolen in 3 days Hackers spending in ad accounts they broke into. I've heard several stories like this and a brand I work with was recently attacked I've been working on FB ads for 14 years and this is the worst I've seen.
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    Barry Hott ☄️
    @binghott
    Apr 29, 2022
    In every org, there are more opinions about marketing than other functions because people are exposed to advertising their whole lives and they think it's easy.
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    Barry Hott ☄️
    @binghott
    Jan 26, 2022
    When we learned that we vacationed at the same resort as @justinbieber, we understood the assignment. @Sailrockresort How did we do?
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    Barry Hott ☄️
    @binghott
    Nov 1, 2023
    Oh wow, an actually helpful Ads Manager feature telling me how much I can increase budget without going back into the learning phase. And it's waayyyy more than 25%! Mine's 69% here👀 (Do we think that's the budget increase threshold now or is that just a funny coincidence? cc
    55K