I have a confession: I didn't know any shit about crypto marketing. I entered crypto marketing thinking I knew what I was doing. I was wrong. Working in crypto marketing isn't just a different...

Let’s face it, a lot of crypto marketing campaigns suck—and it's not just because the market’s tough. It's because we, as marketers, often forget the most important part of the job: being a user of...

Lately, a few newbies (okay, like three) have asked me: "What should i start learning about crypto marketing?" Tbh, i kinda have a bookmarking addiction, so instead of dumping random links in DMs...

Most crypto founders think their project is "misunderstood" They'll say the market does not get their value prop, or that people are too focused on memes to care about real innovation. But my bro, i...

Be honest – most crypto content is terrible. It's boring, overly technical, and doesn't connect with actual users. Hundreds of crypto projects push out content that nobody engages with. Then they...

Still can't figure out vibe coding, but vibe marketing is already coming for us... I literally tweeted yesterday asking for vibe coding tips and now we could already facing the next wave: vibe...