Looking for folks who use ChatGPT for shopping / physical product research & discovery. If that’s you, DM me — I’d love to chat for quick user research!
James Clear once said:
“You do not rise to the level of your goals. You fall to the level of your systems.”
His 5-step guide to building a new habit that lasts:
In 2017, I joined Reddit when there were <140 employees.
Last month, Reddit IPOed for $6.5B with over 2000 employees.
My top 3 lessons from leading growth at Reddit:
Everyone thinks the future of e-commerce is:
Cross-selling. Social commerce. Affiliate links.
That may be true, but they forgot the $17 billion industry that can make all three almost useless:
99.9% of founders have no idea what VCs really look for.
I was one of them.
Then I founded a startup that raised $16M (led by a16z).
Here are 6 tips for founders looking to raise for the first time:
TikTok has 1 billion monthly active users.
It’s way bigger than Snapchat, Telegram, and YouTube…
Yet 99% of us don’t actually understand TikTok’s #1 new feature.
What it is (and why it’s genius):
Ben Horowitz once said:
"You can have a great product, but a compelling story puts the company in motion."
We pitched a16z with no product.
But with a clear vision, we raised $16M.
Here's the deck I used to communicate this:
I'm 31.
I was one of the first 140 employees at Reddit.
Then I quit my job and spent the last 3 years building a startup backed by a16z.
Here are the 6 most important lessons I've learned as a founder:
Lesson #1: Experiment Relentlessly
When I joined the growth team, we used an Excel document to organize our un-tested ideas.
And everyone at Reddit could add to this document.
So at any given point, we had 200-400 different ideas to work on.
Our process was simple:
- Prioritize ideas based on growth funnel
- Take ideas from the top, build an MVP
- Test, gather data, iterate
We made some mistakes.
Like sending NSFW push notifications… (:sweat_smile)
But this experimentation culture led to huge wins.
Lesson #3: Lose your ego
No one can predict what ideas will work.
It’s easy to get passionate about specific ideas thinking they’re you’re golden ticket to 10X growth.
However, it was just the compound effect of many experiments that moved the needle.
1. SEO - Huge top of funnel to convert Google searches into users
2. Onboarding - Had 10 seconds to show value proposition to users before they bounced
3. Mobile App - Getting users to the app led to better retention & engagement