solis 🥥
507 posts
- Replying to @aphroditeslightEleven employees have come forward exposing Matilda Djerf for creating an extremely toxic work environment. The allegations include mistreatment so severe it’s been described as ‘psychological terror
- Replying to @aphroditeslight“Public humiliation, bullying, and a culture of favoritism and control is how employees describe the toxic work environment at Djerf Avenue. One former employee said: ‘Every day is psychological terror in that office. It’s the absolute worst workplace I’ve ever been at.’
- Replying to @aphroditeslightMatilda, known for her body-positive, inclusive brand, has been accused of treating others far differently. One model was called ‘so fucking fat’ when photos didn’t meet her expectations.
- Replying to @aphroditeslightMatilda Djerf is a Swedish influencer and founder of Djerf Avenue, a minimalist fashion brand. Known for her signature blonde hair and effortless style, the brand promotes sustainability and inclusivity. Recent allegations have raised alarm about the work culture at Djerf Avenue
- Replying to @aphroditeslightI also forgot to add that though Djerf Avenue promotes itself as an inclusive and open company, employees have stated that plus size models and “ethnically diverse” staff were mainly used in social media to gain more traction and “to look good”.
- Replying to @aphroditeslightSeveral former employees have shared that working at Djerf Avenue led to panic attacks, anxiety, and sleep issues. One employee described her first panic attack after being yelled at by Matilda Djerf, leaving her shaking and crying. These encounters were frequent at the office.
- Replying to @aphroditeslightOne employee revealed that Matilda has a private toilet, used only by her and her “favorites.” When a sign fell, an employee was forced to clean it for using it with one saying, “She doesn’t even see us as equals.
- Replying to @bowdownbetches and @keyonso? 😭 if you invite your friends to go out and eat (not on anyones bday) you pay for them?? makes no sense
- Replying to @aphroditeslightMatilda would allegedly line up her employees and shame them, telling them they’re not good enough. She would also allegedly make fun of her employees who would use public transport to work, calling it “disgusting” one of her employees stated.
- Replying to @aphroditeslightOne employee stated that they were forced to work overtime or else they would not get acknowledged by Matilda in the office as they allegedly were considered to be of “lower rank.”
- Replying to @aphroditeslightOne employee states that they have never been so afraid of a person in their entire life and that the bullying at the workplace was constant.









